Current jobs related to User Growth Projects - Singapore - Shopee
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User Growth Projects
1 week ago
Singapore Shopee Full timeJoin to apply for the User Growth Projects role at Shopee Join to apply for the User Growth Projects role at Shopee About The Team We are looking for dynamic and motivated marketers to join our SG Marketing User Growth team. Our Marketing teams conceptualise and implement go-to-market activities. In this User Growth role, you will play a pivotal role in...
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Singapore OLA PARTY PTE. LTD. Full time**Responsibilities**: - Responsible for end to end project management, including strategy planning, execution and implementation of the business unit with the intention of growth and development of identified product vertical. - Be proactive in achieving set goals and to take ownership for product user growth, engagement and retention. This includes all...
User Growth Projects
3 weeks ago
Department Marketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
**About the Team**:
- We are looking for dynamic and motivated marketers to join our SG Marketing User Growth team. Our Marketing teams conceptualise and implement go-to-market activities. In this User Growth role, you will play a pivotal role in crafting and executing campaigns to optimise traffic, Share of Voice (SOV), buyer conversion, and longer-term user retention. End-to-end campaign management experience is required, where key tasks include managing operational workflows as well as post-campaign analysis, ultimately increasing user engagement through the different projects that you manage. Scope of the overall User Growth team includes, but is not limited to:
- Online marketing and SEO - strengthen Shopee’s overall SOV, drive traffic, and orders to the platform
- New user acquisition
- oversees full funnel of installs, registers, leading to new buyer acquisition
- Customer Relationship Management (CRM) - design and manage user lifecycle initiatives to maximise customer retention and lifetime value
- Shopee Members Club / Coins - drive in-app traffic and overall user engagement
- Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (Acquisition, Churn reactivation, Order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
- Collaborate with internal and external cross functional teams, to understand key levers of other Shopee programs to drive specific outcomes
- Responsible for budget management, target setting and campaign performance
- Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities
- Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translates to actionable recommendations that has strong implications for the business
- Support digital media campaign execution that generates brand awareness, user growth and sales across Google, social media platforms and programmatic
- Work with in-house creative teams to develop assets required for digital media campaigns
- Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team (E.g., keyword expansion and optimisation)
**Requirements**:
- Bachelor’s Degree in Business / Management, Marketing, or other relevant courses
- 2-4 years of industry experience in e-Commerce, tech, or digital marketing is a plus
- Familiar with A/B testing, and proficient in quantitative analysis as well as performance metrics
- Enjoys working in a dynamic environment
- Strong analytical, critical thinking, and problem-solving abilities
- Proficient in Microsoft and/or Google suite
