Senior Brand Manager

3 days ago

Singapore CHRISTIAN BASSETT (SINGAPORE) PTE. LTD. Full time

Christian Bassett is recruiting a Senior Brand Manager (Tablets & Innovation) APAC, for a premium confectionery company.

Senior Brand Manager (Tablets & Innovation) will be reporting directly to the Marketing Director, will be responsible for driving the growth of the company's Tablets franchises as well as upcoming ranges in Asia Pacific.

DUTIES AND RESPONSIBILITIES
- Share guidelines and behave as the guardian of Tablets and Innovation brand equity and visual identity across touch points.
- Define portfolio and pricing strategy across APAC, with special attention to ‘Focus Markets’.
- Work with local teams to find the best portfolio and implementation solutions.
- Lead conversations with Sales, Local Marketing/Trade Marketing, Media to propose 360 campaigns.
- Support local teams to coordinate new portfolio and campaign initiatives while coordinating with DIS / Internal Marketing.
- Monitor macro competitive, channel, and consumer trends, while initiating research projects where relevant.
- Help create Brand stories (for Distributors / Retailers) as required for new products or concepts.
- Propose or update the company’s Tablets and Innovation display intentities and solutions, while considering retail requirements in APAC.
- Co-create ATL content and communication strategy (if required) with the APAC Media Manager.
- Drive GPD conversations and Regional priority initiatives (Portfolio, Campaign, In-Store) for Tablets and Innovation.

Mindset
- Entrepreneurial spirit, embracing change and acting as a change agent for upcoming initiatives.
- Culturally sensitive and aware - able to work in an inclusive manner with diverse population.
- Strategic agility to manage a pool of diverse markets with specificities and commonalities.
- Action and results orientation, resilient and independent.

Leadership Competencies
- Engaging leadership skills to foster collaboration at all levels through a dynamic, enthusiastic and positive attitude.
- Strong collaboration and stakeholder management skills to lead x-functional efforts, co-create winning plans and bring them to life.
- Project Management - sound organizational and project management capabilities.
- Ability to defend their convictions and push back when needed.

Functional Competencies
- Strong portfolio strategic skills including sizing, pricing and profitability development.
- Understand consumer/shopper purchase drivers and consumption occasions.
- Understand brand equity development and how brands grow.
- Advanced P&L knowledge.
- Strong analytical skills, ability to turn data into insights and articulate compelling strategies.
- International (Regional, Global) experience, preferably in Asia.
- Communication and presentation skills, including presentations to internal and external business partners.

MINIMUM EXPERIENCE REQUIREMENTS
- Professional Background: A minimum of 8 years of marketing experience in an FMCG environment (experience in product, communication development and trade marketing roles).
- Bachelor’s Degree in Marketing or Business administration

LANGUAGE SKILLS
- Fluency in English (both speaking and writing)
- Mandarin, Korean, Thai, Japanese is beneficial

OTHER
- Willingness to travel required

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