Senior Brand Marketing Manager
2 days ago
Job Title: Senior Brand Marketing Manager
About the RoleWe are seeking a highly skilled and experienced Senior Brand Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive brand marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Brand Management: Develop and implement brand positioning strategies to enhance brand awareness, reputation, and equity across all marketing channels and touchpoints.
- Public Relations: Manage all PR activities to maintain a positive public image, including media relations, press releases, and collaborations with influencers and industry partners.
- Social Media Presence: Lead the development and execution of social media strategies to increase engagement, followers, and brand awareness on platforms such as Instagram, Facebook, Twitter, and LinkedIn.
- Marketing Campaigns: Design and execute innovative marketing campaigns that effectively communicate our brand messages and drive sales, both online and offline.
- Event Planning: Plan and oversee local events, including brand collaborations and promotional events, to enhance brand visibility and customer engagement.
- Education: Bachelor's degree in Marketing, Business, or related field.
- Experience: At least 5 years of experience in a marketing role, with a strong focus on brand management, PR, and social media.
- Skills: Proven track record of designing and executing successful marketing campaigns and events; strong understanding of digital marketing trends, analytics tools, and social media platforms; excellent communication, interpersonal, and leadership skills.
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