Head of Growth Marketing, Partnered Development

2 weeks ago

Singapore ELECTRONIC ARTS ASIA PACIFIC PTE LTD Full time

As the Head of Growth Marketing for Partnered Development Group("PDG"), you will report to the General Manager and lead a team of product marketers, creatives, comms, UA managers and analysts to drive growth marketing across our slate. You will drive the strategy and execution of marketing and UA campaigns, manage the marketing budget for our games, empower your team to execute and leverage external agencies for additional support.

**Responsibilities**:

- Design and execute comprehensive marketing plans to launch and grow our slate of 2ndparty developed games worldwide, including UA, PMM, Creative and Comms. Develop and execute the vision and strategy to achieve PDG’s business targets through data-driven marketing and publishing across a variety of channels
- Partner with and manage the Director of UA and UA managers, along with leveraging top agencies to effectively spend against paid marketing channels at profitable ROAS
- Work with PDG’s Director of Performance & LiveOps as well as the individual Product Directors to drive acquisition, engagement and monetization across a portfolio of mobile titles
- Build, manage, and mentor a team of world-class PMMs, UA Managers, Analysts, Creative and Comms Managers
- Be the voice of marketing to our partner studios, communicating EA’s marketing plan for EA-published titles and guiding marketing for 2nd party developer teams for non-EA published titles.
- Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
- Partner cross-functionally with internal EA teams like Brand and MarCom to articulate and drive PDG’s marketing plans
- Work with finance to plan and maintain marketing & advertising budget Required Skills/Personal

**Requirements**:

- Demonstrated passion for F2P, EA franchises, and gaming in general
- Experience executing profitable paid UA campaigns and managing large marketing budgets to achieve positive ROAS
- Experience managing a team of marketers and working with external agencies to further scale campaign execution
- Experience launching successful campaigns using components of grassroots, viral and influencer marketing to supplement paid UA
- Experience working with various 1st Party Platforms (Apple, Google) to secure featuring, deliver an attractive app storefront, and execute pre-registration campaigns. Experience with appstore search optimization (ASO) also a plus.
- Ability to opine on market trends in various mobile genres to help inform product decisions
- Experience working with product managers and finance to forecast and deliver on revenue/KPI targets for a live game
- Demonstrated effective leadership and people management experience
- 8+ years of full-stack marketing and senior leadership experience, ideally in gaming and/or technology products

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