Inbound Marketing Specialist

2 days ago

Singapore FirstPrinciples Growth Full time

About The Company

FirstPrinciples Growth (FPG) is a premier digital marketing agency that helps SaaS and E-Commerce companies scale revenue by generating leads cost-effectively through SEO, Digital Ads, and Sales Development. We further help scale our clients' businesses by building out their revenue operations function. We are an award-winning agency and have been finalists in the Global Agency Awards 2022 and U.S. Search Awards 2022. FirstPrinciples Growth is part of FirstPrinciples Holding Company. The FPG team includes over 50 people in India and the U.S., with the holding company employing over 150 people.

Meet The Team Members

If you are looking for a transformational role, FirstPrinciples Growth is the place for you. You will work with industry's best. Here are some of our team members:

  • Pushkar Sinha, Head of Digital Marketing
  • Matt Umbriac, Partner and Head of Client Services
  • Shivam Kumar Roy, SEO Analyst

About The Role

We are seeking a candidate with a strong understanding of on-page and off-page optimization, technical SEO, keyword research, and CRM management. Proficiency with tools like Google Analytics, Search Console, SEMrush, and Ahrefs is preferred.

Your responsibilities will include creating and implementing SEO strategies, conducting SEO audits, analyzing website traffic, and staying updated on SEO trends and best practices. Collaboration with other departments and stakeholders, along with project management, communication, and data analysis skills, will be essential. We encourage applicants who possess some or all of these qualifications and are eager to learn and grow in this field. You will also be responsible for performance reporting, identifying areas for improvement, and suggesting future campaigns.

Responsibilities

  • Conduct in-depth keyword research, competitive analysis, and website audits to inform SEO tactics.
  • Implement comprehensive SEO strategies to enhance online visibility, traffic, and conversions for clients.
  • Collaborate with Content, UX/UI, and Development teams to optimize websites.
  • Stay updated with the latest SEO trends, algorithm updates, and best practices.
  • Use data-driven insights to monitor and report on campaign performance, identify improvements, and recommend future strategies.
  • Ensure all SEO efforts follow ethical and white-hat practices.
  • Communicate clearly with clients and internal teams to align SEO efforts with business objectives and meet deadlines.

Desired Experience & Skills

  • Expertise in using project management tools such as Basecamp, Google Docs, and others for remote work.
  • Experience with keyword tools like SEMrush and Ahrefs.
  • Deep expertise in on-page and off-page SEO.
  • 4-7 years of experience in SEO.
  • A degree in mass communication.
  • Experience working in marketing agencies.

Interview Process

  • HR Screen & Psychometric Evaluation
  • Technical Assessment
  • Manager Interview

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