Head of Sales

16 hours ago

Singapore Head of China Operations Full time

Head of Sales, Southeast Asia (CAE Software)

Location: Singapore
Reports To: Chief Executive Officer (CEO)

Role Overview

This is a founding position as our first local commercial hire in Singapore. Your mandate is to take our CAE (Computer-Aided Engineering) software from market entry to scalable growth across Southeast Asia.

Key Responsibilities

  • Develop and execute a comprehensive GTM and sales strategy to launch and scale the CAE business across Southeast Asia.

  • Establish local brand awareness and credibility, leveraging our success in China while tailoring positioning to regional dynamics.

  • Run a hybrid motion balancing direct enterprise sales with indirect channels (distributors/partners) to maximize coverage and velocity.

  • Prioritize electronics, semiconductors, new energy, and automotive; flex targets as local opportunities emerge.

  • Own the full enterprise sales cycle: prospecting, discovery, solution mapping, demos/PoCs, commercial structuring, negotiation, and close.

  • Consistently achieve or exceed license and revenue targets; expand the customer base and grow share of wallet.

  • Collaborate with support teams to localize materials and relay market insights for product roadmap decisions.

  • Provide accurate forecasts, pipeline visibility, and actionable market intelligence; refine strategy based on performance and feedback.

  • As business scales, recruit, lead, and develop a local commercial team (e.g., pre-sales/solutions engineering, AE, channel management).

Qualifications (Required)

  • Master's degree or above in Engineering, Business, Marketing or related field (MBA a plus).

  • 10+ years in enterprise software sales/business development, including 3+ years in sales leadership/management.

  • Proven experience selling CAE or industrial simulation software—required.

  • Demonstrated success in building a new market from scratch with an entrepreneurial, hands-on mindset.

  • Excellent solution selling, negotiation, and

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