Paid Media Specialist

6 days ago


Singapore DCS CARD CENTRE PTE. LTD. Full time

**Responsibilities**:

- Plan, execute, and optimize **paid media campaigns**across channels **(Facebook, Google, TikTok, Twitter/X, programmatic, etc.)**to **drive user acquisition and growth**.
- Manage **budgets, bids,**and campaign performance to **maximize ROI**and meet KPIs.
- Collaborate with Product, Marketing, and Analytics teams to align paid media with overall growth strategies.
- Analyze campaign data, generate insights, and provide actionable recommendations for performance improvement.
- Test creative concepts, ad copies, and targeting strategies to continually improve engagement and conversion rates.

**Requirements**:

- Proven experience managing paid media campaigns in B2C digital products, preferably in Web3, fintech, or crypto space.
- Strong analytical skills and familiarity with paid media tools **(Facebook Ads Manager, Google Ads, TikTok Ads, DV360, etc.)**.
- Experience **optimizing campaigns**for **user acquisition, retention, and LTV**.
- Creative mindset with ability to collaborate on ad creative and messaging.
- Fluent in English; other regional languages a plus.



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