Senior Digital Paid Media Specialist

1 week ago

Singapore OLIVER Agency - APAC Full time

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

**Job Title**:Senior Digital Paid Media Specialist

**Location**:Singapore

**A LITTLE BIT ABOUT THE ROLE**:
We are recruiting for a Senior Paid Media Specialist who will sit between the current OLIVER production and creative team, client's media partner agency and senior client stakeholders.

In filling this 'no man's land' between creative and media they will be required to ensure that client briefs, media briefs and creative briefs are aligned and both media and creative outputs are continually optimised.

The Paid Media Specialists will be responsible for the day-to-day oversight, reporting and optimisation of paid digital marketing campaigns and strategies across client's healthcare business, with a heavy focus on B2B programmes.

They will work within a larger OLIVER digital marketing team and liaise extremely closely with client's media partner agency to ensure media strategies are aligned with overarching marketing goals as defined by senior client stakeholders.

**WHAT YOU WILL BE DOING**:
Complex Tasks
- Work with Solventum Integated Marketing Leads to create media brief for media agency/vendors. Attend and lead media partner briefings where required and oversee scope management, requirement updates and general comms / discussions
- Attend Creative Reviews of existing and forthcoming campaigns and push the existing OLIVER creative and production teams to implement more advanced media executions which take advantage of specific media placements
- Organise and chair post campaign media retrospectives and push for more advanced and tailored media strategies and executions
- Refine overall Business Group paid media measurement and marketing objectives
- Provide actionable insights on campaign performance to relevant stakeholders and ensure these insights are realised in future optimisations to processes or media plans.
- Refine overall consumer journey and buying strategy across campaigns based on objective
- Research and work with third party publishers or ad tech vendors that have products that can help to further improve our channel performances, eg, DCO, attribution model, target audience scaling/refining, cookieless tracking and cross-platform targeting
- Spotting gaps in marketing strategy, e.g. shifting activity from purely tactical basis to always-on where possible for better consolidation of results and more efficient optimization
- Advise Solventum when changes take place in advertising platforms that could impact campaigns
- Work with Solventum Global on higher-level discussions such as product division paid media strategy/regional strategy/testing out ad tech or initiatives across regions and cascade information to clients
- Assist Solventum Global team in APAC paid media queries and data consolidation where required.
- 101 channel introduction of SEM, FBIG, Twitter and internal trainings on paid media/performance to clients or team members

**Low complexity Tasks**
- Weekly tracking and budget pacing across biddable channels for HCBG campaigns
- Doing target audience forecasting on social platforms to have a better sense of costs and availability of audience
- Advise on appropriate benchmarks for each campaign by looking at past campaigns
- Checking creatives, copy and ad specs from Oliver content team and local markets before campaign set-up
- Basic reporting - help integrate paid media insights and recommendations into data analysts' reporting. Compile key metrics from ad platforms for better campaign tracking week-on-week
- Provide campaign optimization suggestions where necessary on weekly basis.
- Oversee ad tagging and metrics measurement for paid campaigns

**WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**:
**Experience, Knowledge & Skills Required**:

- At least 8 years (for Senior Digital Paid Media Specialist role) or 4 years (for mid-weight role) experience of running media campaigns within a professional environment (agency or affiliate environment preferred but not essential)
- In depth understanding of digital media formats, digital analytics tools and targeting methodologies.
- A good head for numbers and working with large sets of data
- Strong analytical skills with a love of uncovering trends in data, deriving insights and the ability to draw conclusions
- Have strong reporting and communication skills
- Have a strong working knowledge of relevant media platforms such as Meta, LinkedIn, Google Adwords and Adobe Analytics.
- Have a strong understanding of how media fits into the wider digital marketing mix
- Have a track record in helping to deliver effective media campaigns
- Have a strong attention to detail
- Be a self-starter who can work under their own initiative
- A

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