Paid Media Specialist

5 days ago

Singapore INK AND PIXEL PTE. LTD. Full time

**About our client**

This is a placement role with an American MNC technology company that specialises in Internet-related services and products.

**Job description**

The Paid Media Specialist will work closely supporting the Search/Paid Social business and will report directly to the team’s Head of APAC and will be based in Singapore.

As a Paid Media Specialist, you will manage the paid social platforms like **LinkedIn (primary), **Facebook, YouTube, Instagram, TikTok, Line and Twitter. In this role, you will partner with internal teams as well as agencies to ensure paid media projects are successfully planned and executed. We're looking for someone who is self-driven and who loves to work with inspired (and inspiring) teams.

The strategies you employ will contribute to the growth of the website and drive deeper engagement with the target audiences. This role requires the ability to operate on both a strategic and tactical level.

**Responsibilities**
- Manage End to End paid performance media accounts which including planning, strategy, execution, optimisation, reporting and post-campaign analysis of paid social campaigns.
- Produce and present paid media recommendations and launch campaigns from the ground up, including testing opportunities.
- Define, measure, and evaluate relevant paid media KPIs.
- Provide ongoing actionable insights into campaign performance to relevant stakeholders.
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media.
- Oversee and manage overall paid media budget including monitoring campaign spends, day-to-day budget, track spends, IO’s, contracts, and payments.
- Is experienced using relevant analytics software/platform to conduct in-depth keyword and research, ad grouping and audience targeting.
- Create campaign wrap-up reports, best practices documents, and other presentations as needed.
- Maintain knowledge of industry best practices and new technologies.
- Responsible for executing regular AB testing of creatives/channels.

**Required skills and experience**
- 6-8 years of proven experience in managing/executing digital campaigns and handling both paid media and major social platforms (LinkedIn and other social media platforms).
- Degree or professional education qualification in marketing or related fields.
- Strong attention to detail.
- Self-motivated with a strong desire to succeed.
- Possess strong reasoning and analytical skills.
- Able to articulate and communicate clearly and persuasively.
- Able to multitask and manage expectations of multiple stakeholders.
- Adaptable to changes, challenges and directions.

**What’s on offer**

Opportunity to work with a top MNC technology company.

Modern work environment.

Medical benefits.

**Employment**

Contract with yearly renewal.

Please attach your CV and we'll be in touch for a confidential chat.

Let's do great things together

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