Paid Media Specialist

5 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000

Unlock your potential in the digital economy with a rewarding career as a Paid Media Specialist. As a vital member of our marketing team, you'll craft and execute strategic paid campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn.

With data-driven insights and creative storytelling, you'll deliver measurable results, build brand visibility, and drive engagement for our courses. This is more than just running ads – it's amplifying opportunities for people to upskill, grow, and achieve more.

Key Responsibilities:
  • Plan, launch, and scale paid advertising campaigns across multiple platforms
  • Manage end-to-end YouTube channel growth, including setup, keyword optimization, thumbnails, and playlists
  • Develop ad creatives and collaborate with design/content teams for visuals and video ads
  • Analyse campaign performance, audience targeting, and conversions
  • Conduct A/B testing on ad formats, placements, and CTAs
  • Monitor competitors and platform trends to identify new opportunities
  • Ensure ad campaigns comply with platform guidelines and policies
Requirements:
  • Degree in Marketing, Media, or related field
  • At least 2 years' experience in paid social media advertising
  • Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
  • Familiar with social media KPIs (CPC, CPA, ROAS, CPM)
  • Knowledge of influencer marketing and content seeding is a plus
What You Can Expect:

A dynamic work environment where creativity meets strategy. Join us in shaping the future of digital marketing.

How to Succeed:
  • Stay up-to-date with industry trends and best practices
  • Continuously develop your skills and knowledge
  • Collaborate effectively with cross-functional teams

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