
Paid Media Specialist
6 days ago
Responsibilities:
- Plan, execute, and optimize paid media campaigns across channels (Facebook, Google, TikTok, Twitter/X, programmatic, etc.) to drive user acquisition and growth.
- Manage budgets, bids, and campaign performance to maximize ROI and meet KPIs.
- Collaborate with Product, Marketing, and Analytics teams to align paid media with overall growth strategies.
- Analyze campaign data, generate insights, and provide actionable recommendations for performance improvement.
- Test creative concepts, ad copies, and targeting strategies to continually improve engagement and conversion rates.
Requirements:
- Proven experience managing paid media campaigns in B2C digital products, preferably in Web3, fintech, or crypto space.
- Strong analytical skills and familiarity with paid media tools (Facebook Ads Manager, Google Ads, TikTok Ads, DV360, etc.).
- Experience optimizing campaigns for user acquisition, retention, and LTV.
- Creative mindset with ability to collaborate on ad creative and messaging.
- Fluent in English; other regional languages a plus.
Final Cut Pro
Digital Media
Visual Communication
Budgets
Growth Strategies
Editorial
Product Marketing
Analytical Skills
Social Media
Targeting
Digital Marketing
Writing
Social Media Marketing
Adobe Photoshop
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