Key Account Manager

6 days ago

Singapore HEBELOFT PTE. LTD. Full time

**Position Summary**:
The Key Account Manager is responsible for managing and growing sales through strategic retail key account partnerships while driving brand marketing initiatives to maximise product visibility, sell-through, and market share. This role combines commercial negotiation, account relationship management, and marketing execution to achieve sales targets and strengthen brand presence in the market.

**Key Responsibilities**:
**1. Key Account Management**:

- Manage relationships with major retail accounts (e.g., Guardian, Watsons, FairPrice, Sasa) to achieve sales and profit targets.
- Negotiate annual trading terms, promotional plans, and marketing budgets with buyers.
- Develop and implement Joint Business Plans (JBP) with key accounts, including sales forecasts and growth strategies.
- Monitor sell-in and sell-out performance, identify growth opportunities, and address underperforming areas.
- Ensure timely delivery of stock, accurate order processing, and effective inventory management to avoid OOS (out-of-stock) situations.
- Work closely with the operations and logistics teams to ensure smooth execution of account activities.

**2. Brand Marketing & Activation**:

- Plan and execute marketing campaigns to drive brand awareness and sales in retail channels.
- Coordinate in-store promotions, visual merchandising, and product display compliance.
- Manage marketing budgets, ensuring cost-effective use of resources and ROI tracking.
- Collaborate with brand principals to align on campaign concepts, creative assets, and promotional support.
- Organise product launches, sampling programs, and KOL/influencer activities to generate consumer engagement.
- Oversee production of marketing collaterals and POS materials for both online and offline retail.

**3. Business Analysis & Reporting**:

- Analyse market trends, competitor activities, and consumer insights to shape brand and sales strategies.
- Track and report sales performance, marketing effectiveness, and promotional ROI.
- Provide regular updates to management and brand principals on market conditions and performance metrics.

**4. Cross-Functional Collaboration**:

- Work with internal teams (marketing, operations, finance) to ensure execution excellence.
- Liaise with brand principals on product availability, pricing strategies, and marketing plans.
- Support e-commerce team to align retail promotions with online campaigns for an omnichannel approach.

**Requirements**:

- Diploma/Degree in Business, Marketing, or related field.
- Minimum 3-5 years of experience in FMCG, beauty, or retail account management.
- Strong negotiation and relationship management skills.
- Proven experience in planning and executing retail marketing campaigns.
- Analytical mindset with the ability to interpret sales data and market trends.
- Excellent communication, presentation, and interpersonal skills.
- Proficient in Microsoft Office and CANVA/ Photoshop.

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