Apac Web Conversion and Optimization Lead

1 week ago

Singapore Red Hat Software Full time

About the job:
The Red Hat Marketing team is looking for a Web Conversion and Optimization Lead for Asia Pacific (APAC) to join us in Singapore. In this role, you will be responsible for optimizing digital engagement and conversion with the audiences who land on our website system, and also across to other channels in a digital customer journey. You’ll coordinate a group of stakeholders across corporate, functional, and field marketing teams to guide a roadmap of conversion rate optimization programs that are aligned with corporate strategy, take advantage of our tech stack, and deliver a better digital customer experience. This is a leadership position where your abilities of clear articulation and advocacy are critical to success. You will own multiple cross-functional relationships, generate excitement for your programs, showcase results, and be proactive in communicating with stakeholders. To succeed in this role, you’ll need to be familiar with B2B marketing strategies and customer journey management, have a keen understanding of audience behavior across APAC, and a deep knowledge of digital, data, and technology.

What you will do:

- Work with corporate and field marketing teams to develop an APAC strategy for conversion rate optimization
- Align to and use corporate strategy, plans, and resources by collaborating closely with the Site Personalization and Optimization team and the extended, cross-functional working team within Digital Experience to deliver a personalization roadmap that serves priorities in APAC
- Guide the analysis of data and use of Red Hat’s marketing technologies to identify opportunities, test hypotheses, and iterate fast
- Increase inbound conversion through the implementation of chatbot content and journey optimization by collaborating with marketing development teams and platform owners
- Provide timely insight to field and regional stakeholders and help improve content recommendations and web design, as well as optimizations to the customer journey
- Prepare quarterly and monthly reports to provide visibility for web performance and conversion rate optimization
- Work closely with paid media and SEO specialists to increase traffic and engagement to the site system properties that Red Hat owns and manages
- Work with field, regional, and corporate stakeholders to initiate “what’s-next” projects to deliver relevant and personalized digital experiences in a cookieless world

What you will bring:

- Analytical mindset, in areas like A/B testing and data management platforms, to identify opportunities for conversion improvement on the web for lead-generation and user engagement
- Experience with Adobe Analytics, including working knowledge of how to set up evars/metrics and custom segments
- Familiarity with Adobe Experience Manager, Test and Target, or Optimizely; experience with Adobe Audience Manager and Adobe Experience Platform or Customer Data Platform is a plus
- Working knowledge of CMS, HTML or CSS, JavaScript deployment, and website tagging
- Basic UX principles of design including testing hypotheses, service delivery blueprints, and customer journey modelsThe following will be a plus:

- Knowledge of chatbot platforms, like Drift, and routing is good-to-have
- Good project management skills and systematic approach to UX and Conversion rate optimization
- Sense of urgency and accountability to stakeholders
- Entrepreneurial mindset, willingness to experiment and learn quickly

LI-RZ2

About Red Hat:

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