Web Strategist

1 day ago

Singapore SALT TALENT SEARCH PTE. LTD. Full time

Salt is hiring a ‘Web Strategist’ who would be involved in Web Operations (end to end) - from designing to developing to launching websites along with using web analytics & website optimization to improve performance of campaigns.

**Responsibilities**:

- Support and drive all APAC web related conversations across the region encompassing web strategy, creative & content, personalization, governance, and analytics.
- Lead creative teams in region strategy and drive effective agency management to support all personalization, local content curation asks, and content production needs.
- Set up a web governance publishing model, in accordance to the central web team, and drives governance best practices across APAC countries.
- Partner closely with content strategists to ensure the right content is shown for the right target audiences.
- Understand web analytics and provide deep insights on web performance.
- Participate in integrated campaign planning and support with web insights & optimizations for campaign websites.
- Project management experience, with the ability to work through ambiguity and manage competing priorities.
- Have an understanding of Search and be able to independently identify current gaps in SEO and SEM strategy.
- Experience with communicating web strategy and technical details across teams, locations, and organizations, including non-technical audiences.
- Represent APAC marketing and digital team feedback in global meetings.

**Preferred Qualifications**
- Experienced with the technical aspects of running a website, including analytics, UX, technical and content SEO, content management system, and HTML/CSS/JavaScript.
- Experience Business products like Ads Manager, Business Manager, Facebook Pages, Instagram Ads, etc.
- Experience with back-end web programming languages like PHP.
- Basic understanding of SEO and web analytics
- Basic understanding of digital marketing and paid media.

(CEI No: R1223390 | License No: 07C3147)

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