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Web Product Manager
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**Job Scope**:
- Support and drive all APAC web related conversations across the region encompassing web strategy, creative & content, personalization, governance and analytics.
- Lead creative teams in region strategy and drive effective agency management to support all personalization, local content curation asks, and content production needs.
- Set up a web governance publishing model, in accordance to the central web team, and drives governance best practices across APAC countries.
- Partner closely with content strategists to ensure the right content is shown for the right target audiences.
- Understand web analytics and provide deep insights on web performance.
- Participate in integrated campaign planning and support with web insights & optimizations for campaign websites.
- Project management experience, with the ability to work through ambiguity and manage competing priorities.
- Participate in personalization strategy and support web testing & learning agenda.
- Have an understanding of Search and be able to independently identify current gaps in SEO and SEM strategy
**Qualification**:
- 5+ years of experience with the technical aspects of running a website, including analytics, UX, technical and content SEO, content management system, and HTML/CSS/JavaScript.
- Experience using Business products (Ads Manager, Business Manager, Facebook Pages, Instagram Ads, etc.).
- Experience with back-end web programming languages like PHP.
- Basic understanding of SEO and web analytics
- Basic understanding of digital marketing and paid media.
CEI No: R1659595 / EA No: 07C3147
