
Senior Business Demand Manager, Apac
1 week ago
**ESSENTIAL DUTIES AND JOB RESPONSIBILITIES**
Forecast Management
- Proactively collaborates with Sales, Marketing and Finance functions to ensure development and timely delivery of consensus forecast (basic & novelties), while making independent decisions (for basics)
- Improve anticipation for specific events, pic periods, or customers
- Manage a 18 month rolling forecast, aligned with Guerlain plans
- Drive POSM forecast to support business & match with financial targets
- Support and challenge Commercial team to build Launches forecasts
- Actively take part in budget plan construction (Budget, R1, R2) at franchise/line level
Assortment productivity / Lifecycle Management
- Lead Catalogue rationalization (Long Tail approach) and monitor Assortment performance by door
- Manage discontinued product / EOL process for the region
- Limit P&L Impact by monitoring forecast landing on discontinued product vs sales performance and stock coverage
- Leftover Follow-up
- Train Commercial / Marketing / Merchandising teams on best practices
Lead S&OP process
- Follow monthly business trend & make operations decisions accordingly (for TR : in line with TRWW S&OP requirement)
- Manage gap between forecast & financial commitment (budget, R1, R2)
- Challenge sizing of launches & impact on core catalogue
Main contact Guerlain APAC TR & Export with LFCS & Supply Planning Guerlain HQ
- Ensure Turnover & inventory in line with objectives (Sales & Posm).
- Contribute to create and implement cost reduction action plans
Management
- Manage and develop a team of 3 (1 Demand Business Analyst for LM SEA-OC, 2 Customer service executives for TR APAC
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