Demand Generation Manager- Apac

Lead a diverse regional team across APAC responsible for the development, management and execution of innovative, multi-channel campaigns to drive the Lead and sales funnel, while closely monitoring conversion rates to optimize campaign design and performance to foster strong sales and marketing alignment.
- Lead the region in developing and executing holistic Digital & Non-Digital Marketing plans that drive demand and growth, working closely with field marketing, commercial, product and segment groups.
- Collaborate with APAC field marketing leadership to develop the marketing strategy and annual campaign plans to meet regional revenue and pipeline growth targets.
- Manage the demand generation process in APAC, working together with global and regional marketing resources, sales, communications, product and segment marketing.
- Support and partner with the marketing and business development teams to develop appropriate demand generation strategies and tactics to drive growth, maximizing coverage and penetration.
- Share best practices, effective regional strategies, and high ROI campaign approaches with the global and regional marketing teams around the world.
- Relevant experience in B2B marketing/demand generation in the Life Sciences, Medical device or similar industry.
- Experience developing a geographically and culturally diverse team across Asia Pacific within a matrix environment.
- Experience in developing digital and non-digital campaigns and managing design, deployment and activation
- Strategic & entrepreneurial thinker who loves rolling up their sleeves, executing and seeing the results of their team’s effort.
- Eye for Data and detail - able to uncover insights from data that will enable ongoing execution and team improvements
- Great interpersonal and communication skills - ability to influence stakeholders and lead the organisation to the next level
- Strong leadership and best practice experience, able to coordinate and integrate field marketing activities across the region
- Demonstrable record of building effective relationships and programs with partners.
- Knowledge and experience with an inbound marketing sales funnel
- Experience working with and implementing digital marketing programs
- Additional language skills would be preferred
- Willingness to travel, when safe to do so, up to 20%
- International experience would be an advantage
- Culturally aware and able to adapt marketing strategies for different regional needs.

Company Description:
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
- Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status._