APAC Demand Generation Manager, Platforms

2 days ago

Singapore Stripe Full time

APAC Demand Generation Manager, Platforms
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APAC Demand Generation Manager, Platforms
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Stripe
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About The Team
APAC Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritized solutions. We partner closely with global and regional campaigns, product marketing, field marketing, sales development, and sales teams to bring full-funnel campaigns to life, optimize performance, and drive business impact. Our team works across APAC markets, all customer segments, and at each stage of the customer lifecycle journey.
What you'll do
Stripe serves SaaS Platforms from startups through to enterprises and defines SaaS Platforms as a B2B SaaS provider of software to businesses that also facilitates payments for their customers so they can collect payments from their end customers. You will sit at the center of the regional Platforms marketing hub, building Stripe's Platforms marketing in collaboration with global and regional partners and stakeholders. You will facilitate bi-directional feedback, learnings, and best practices between regional and global teams and lead the pipeline performance for this segment, driving in-market activations and owning APAC campaigns and assets. This role requires a highly collaborative individual who thinks both strategically and tactically to get things done. It is a business critical role and a great opportunity to build and have an impact across our GTM organization.
Responsibilities
Develop and execute a multi-channel demand generation strategy to acquire SaaS platform companies across APAC - from startups to enterprises - in partnership with global and regional teams, facilitating bi-directional feedback, learnings, and best practices.
Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow the pipeline.
Own key business and revenue metrics for Platforms across the full funnel while investigating business health issues such as conversion and lead quality.
Work with local field marketers to align regional strategies and execution plans, communicating cross-region demand generation strategy and activities to the Head of APAC Platforms Sales.
Land global campaigns in the focus APAC markets in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
Be a SaaS Platforms thought leader differentiating APAC leadership position as we grow across our campaigns and broader go-to-market at Stripe.
Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
Partner with partner marketing to amplify the demand generation plan with the partner marketing channel in each region.
Develop

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