Director, Demand Generation

Do you want to use your Demand Generation Marketing experience to help people around the world do the right thing? Join us at LRN to be a part of a small, global company where you can have maximum impact.

LRN works to propel organizations forward with the partnership, knowledge, and tools to build ethical culture. More than 2,800 companies worldwide (including some of the world’s most recognizable brands) utilize LRN services and leverage LRN e-learning courses to help navigate complex regulatory environments and foster ethical, responsible, and inclusive cultures. In partnership with LRN, companies translate their values into concrete corporate practices, training materials, and leadership behaviors that create a sustainable competitive advantage. By acting upon shared values, companies and their people find the means to out behave and outperform.

As **Director**, **Demand Generation **you will develop, manage, execute, and track demand generation programs that create pipeline for new logo acquisition, customer growth, and customer retention in priority growth markets across Asia and Pacific including countries such as Singapore, Australia, New Zealand, Hong Kong, Malaysia, and the Philippines. This will involve a combination of strategic planning and creative execution of growth-focused, inbound and outbound programs that achieve KPI targets and goals.

You’ll need to be organized, decisive, agile, and iterative; easily able to shift gears between thinking and doing, with a proven ability to thrive in ambiguity and with autonomy. Most importantly, you’ll be creating a best-in-class digital practice for our target APAC markets that delivers our ethics and compliance solutions to more businesses, helping their leaders and employees create successful, ethical cultures. You will work collaboratively across the entire marketing team to deliver on growth-focused demand generation initiatives and campaigns for your target markets.

Finally, we are looking for someone that is a ‘player-coach’ - you will be a thought leader/people manager of course but you will also have expert-level proficiency with HubSpot and SFDC with ability to own end-to-end marketing campaign automation, as well as Google Ads, LinkedIn and other tools as needed - previous experience in a pure play digital Agency or consultancy is strongly preferred.

**What you’ll have the opportunity to do**:

- **Be accountable for new client wins and existing client growth, not simply delivery of leads.** Effectively partner with APAC sales leadership, new business reps, and client success managers to deliver high potential opportunities and impact revenue growth in priority markets.
- **Build and manage best-in-class inbound/outbound demand generation programs for the complete demand lifecycle** - from new logo acquisition to client retention and growth - with the most effective mix of marketing channels combined with xDR and digital prospecting support.
- **Build demand generation experiences across localized website properties for consistent pipeline** creation in collaboration with Product Marketing, Marketing Communications, and Marketing Operations teams.
- **Understand our target audience and personas across markets, cultures, and languages** and incorporate our marketing content and offers strategy into tailored demand generation campaigns.
- **Manage and execute **on regional events including pre and post activities and measurement
- **Forecast, measure, analyze, and report on the impact of demand generation activities** on new logo and client growth pipeline, revenue, and sales cycle length. Diagnose pipeline generation issues and proactively solve them. Develop and constantly iterate testing plans to identify scalable program improvements to achieve KPIs. Co-manage operational budget for key channels.
- **Utilize our MarTech stack to create the highest efficiency output and adopt new features, functionality, and tools for continued innovation.** Consistently bring in new tactics and drive performance through a results-driven experimental approach.
- **Manage and mentor a Demand Generation - Senior Manager currently **responsible for the creation and execution of customer growth and customer retention activities and campaigns.
- **Report into the Global Vice President - Demand Generation **to continuously review and accurately report on APAC strategies, performance as well as regional insights and budget management decisions

**Requirements**:

- Bachelor’s degree in marketing, business, or related field preferred
- 7+ years of experience working in B2B marketing with a focus on demand generation/lead generation; 3+ years experience building campaigns in HubSpot; 2+ years of ABM program management experience; SaaS experience preferred
- Ability to effectively work and drive business success within and across multiple markets, cultures, and languages
- A proven track record in a new customer acquisition role with the ability to m