Senior Business Demand Manager

6 days ago


Singapore Guerlain Full time

**Position**:
**Company Description**:
**MISSION**
- Monitor and Optimize Sales & Operations processes. Main Guerlain contact APAC TR & Export & Supply Planning Guerlain HQ
- Effectively cascades business strategy and translates into actionable work plans for team members to action upon
- Key inventory point of contact for products availability, product assortment and P&L over Travel Retail & Export APAC
- Facilitate the retail implementation over Export and the after-pandemic Travel Retail’s reborn (product pyramid, new business model)
- Coordinate the TR HAINAN business within the TR APAC structure and build an independent key resource HC TR CHINA
- Build Demand Forecasts: Basic & Novelties, Sellable and Merchandising.
- Improve forecast accuracy by analyzing forecast error, recommending, and implementing appropriate action plan.
- Challenges the status quo and optimizes functional processes, adopt innovative ideas to create better business outcomes.
- Provide follow up and Business analysis reports.
- Ability to anticipate Internal/External party’s needs across APAC, jointly drive for mutual successes.
- Creates a continuous and active sharing / learning culture within the team. Developed team junior profiles into more senior (demand team development).

**Job responsibilities**:
**ROLE & RESPONSIBILITIES**

**Forecast Management /**S&OP**
- Proactively collaborates with Sales, Marketing and Finance functions to ensure development and timely delivery of consensus forecast (basic & novelties), while making independent decisions (for basics)
- Lead Monthly Forecast reviews with Commercial/Marketing teams, follow business trend and make operations decisions accordingly.
- Understands the implications of various risks brought by the changes ahead, implement actions to manage those risks.
- 18-month rolling forecast, aligned with Guerlain’s Budget, and proactively considering Brand P&L as well.
- Lead TR and SEA S&OP, being additional key partner over APAC local market with north Asia (aka ASIA 3).
- Support and challenge Commercial team to build Launches forecasts completing with an BQE analysis.
- Drive POSM forecast to support business & match with financial targets.
- Actively involved in budget plan construction (Budget, R1, R2) at franchise/line level.
- Contribute to create and implement cost reduction action plans.

**Assortment productivity / Lifecycle Management**
- Lead Catalogue rationalization (Long Tail approach) and monitor Assortment performance by door including ECOM platforms (SEA business development).
- Manage discontinued product / EOL process for the region.
- Limit P&L Impact by monitoring forecast landing on discontinued product vs sales performance and stock coverage.

**Management**
- Manage and develop a team of 4 (1 Demand Business Analyst LM SEA-OC, 1 Demand Business Analyst for TR CHINA, 2 Customer service for TR APAC).
- Have experience and demonstrated the ability to manage virtual and matrix teams with sustainable performance.
- Optimize Talent, coach and creates a continuous active sharing / learning culture within the team.

**Profile**:
**PROFILE**
- +7-9Y relevant experience in supply chain management.
- Degree in Supply Chain, Logistics or equivalent.
- Proficient in MS Office, SAP Experience, Knowledge of Power BI will be a plus.
- Customer focus in a multicultural environment.
- Problem solving / Facilitator. Able to work under pressure & to manage multiple interlocutors.
- Comfortable with figures and reporting with strong abilities to provide quick & easy to understand analysis.
- Team spirit & good communication skills

**Additional information**:
**Main KPI**
- Service Level (OTIF, OOS).
- Stock Coverage - Average / Year at TR retailers and Lbeauty warehouses.
- POSM Level Year End v BU/R1/R2.
- Scrap / Obsolescence level on novelties and platform support function on basics.
- Lost Turnover (CS customer view service) and Forecast Accuracy.
- Assortment efficiency TO/SKU.
- Launch consumption (FCST/Actual SI).

**_GUERLAIN _**
**MAISON***:

- It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.


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