Channel Manager, Singapore

**Focus & Scope**
- Translate the Organization Unit (OU) Commercial & Customer Leadership (CCL) plans and build the Malaysia & Singapore General Trade (Provision, Minimart, Traditional Food Outlets) Annual Business plans, that help deliver the OU customer & commercial strategies in the market. This includes clear channel program, calendars, Picture of Success (PICOS), customer plans and fact-based targets and KPI’s for these markets and supporting our front lines CCL teams in alignment with key stake holders.
- Lead the execution of the OU Bundle plans and imbed this into the Malaysia & Singapore General Trade channel plans. Ensure seamless alignment with the franchise and frontline marketing teams. Further leverage RGM/VTM strategies in the overall bundle approach to improve plan effectiveness and end results.
- Responsible for full alignment with key stakeholders & delivery of the General Trade channel plans rolled up for Malaysia & Singapore and broken by quarter. This includes tracking & reporting against the aligned KPI’s and undertaking/ aligning plans for course correction as and when required. The KPI’s are proposed by the OU using a fact-based approach, and its critical to lead alignment of these with key stakeholders. These KPI’s must reflect the opportunities and local realities, and support deliverance of our OU Channel & bundles strategies in each country.
- Track & understand monthly channel performance of the market and design/propose initiatives to solve NSR and share opportunities. Feed the relevant channel information for the Monthly business review.
- Understand, guide & support the Right Execution Daily (RED) Tracking process in Malaysia & Singapore. Work closely with the Integrated Execution Capabilities team to support tracking abilities. This includes supporting the Malaysia & Singapore commercial execution approaches such as RED/iRED, with support from the OU Integrated Execution Capabilities team.
- Work closely with the OU CCL teams to accelerate learnings through sharing of best practices and approaches that could be mutually relevant and aid better execution of our OU strategy.

**Impact**
- Accelerate Net Sales Revenue (NSR) growth, The Coca-Cola System basket and purchase incidence and system margins as well as value share across all key channels in the OU.
- Step change our capability with the network organization support to accelerate better segmentation and system execution, enabling the right portfolio in the right outlets for the right Consumers and their key Occasion - in close partnership with OU Commercial and Customer Leadership teams.

**Scope**

This is an ASP West cluster individual contributor role. Based in Singapore (primary location), Malaysia (alternative location).

**KEY SUCCESS PARAMETERS**

**Experience**
- 6-7 years of leadership experience in Commercial planning and execution with strong skills in Commercial
- and Channel Strategy, RGM, Segmentation, VTM, Innovation and Portfolio strategy
- Proven Strategic and Analytical Skills as well as outstanding influencing skills.
- Ability to think from planning to execution and solid system commercial and brand management.
- Desirable to have bottler experience.

**Work Focus**
- This role requires very solid system experience and perspective, strong system business fundamentals across a broad range of markets and business dimensions - combined with the ability to understand complex business concepts. Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.
- To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer
- and Customer understanding, as well as a hands-on mentality
- the ability to conceptualize plans from scratch and very solid understanding of the Right Execution Daily (RED) process and -systems.
- The role will be wired closely in a networked approach with Senior Leaders and Operators in the West cluster as well as our Bottling Partners.

**Communication Focus**
- Communicate with internal stakeholders and key Bottling partners.
- Internal: Communication of channel-specific opportunities, priorities and plans to the Cluster leadership team and other Senior Management
- System: Communication and alignment of Commercial and Customer Leadership plans as well as their key business drivers, Coca-Cola System strategic direction/ priorities and performance with senior bottler leaders
- External: Communicating with senior leaders of major customers, key advisors, and other stakeholders to progress and successfully deliver on key business development initiatives per channel.

**Skills**:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Digital Advertising; Marketing Campaigns; Branding; Media Buying; Product Commercialization; Marketing Strategies; Channels Strategy; Market Segmentation; Customer Insights; Alteryx; Microsoft