Channel Planning Sr. Manager, General Trade, Asp

**CHANNEL PLANNING SENIOR MANAGER, GENERAL TRADE, ASP**

**LOCATION**:SINGAPORE, AUSTRALIA, NZ, INDONESIA, THAILAND, MYANMAR, PHILIPPINES, VIETNAM, MALAYSIA**

Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Channel Planning Senior Manager, General Trade, ASP, you’ll deliver game-changing Channel strategies and playbooks for the country (in line with Organisational Unit direction) that are deeply rooted in shopper and channel insights, to drive significant basket/purchase incidence increase, by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System (Net Sales Revenue and margin expansion)

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have Revenue Growth Management, commercial planning or commercial execution experience.

**What You’ll Do for Us**
- Advance our long-term occasion development ensuring relevant innovation with edge - inclusive of equipment strategies with edge and scale, leveraging Category Vision, as well as commercial execution approaches, such as RED (Red Execution Daily)/iRED, CSS, in collaboration with the Integrated Execution team.
- Optimize our system execution across channels (pre-store and in-store) in close collaboration with the Integrated Execution teams and our bottlers based on superior understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement)
- Leverage Revenue Growth Management/Segmentation strategies and execution plans with the category leads based on robust business cases, grounded in solid expectations of distribution, velocity and required support for successful execution (e.g. equipment requirements, salesforce training etc)
- Integrate Category and Revenue Growth Management/Segmentation strategies with digital/outlet-level data on execution and performance to create powerful PicoS (Picture of Success) per channel, in line with the channel roles. Brief Marketing for communications requirements and in outlet experiential requirements
- Co-develop a plan with the bottler(s) and the Industry Estimates team for long term execution capability expansion, sufficient investment in equipment, sales capability to achieve execution objectives.
- Define key execution and performance metrics for opportunity identification at scale and initiatives tracking, to understand optimization potential for our PicoS per channel and turn into specific action plans; initiative interventions to accelerate growth highlighting them with Franchise teams, Bottlers, in a solution-oriented way with the objective to elevate our system capability.

**Qualifications & Requirements**
- Bachelor’s degree or equivalent work experience is required
- 8 -10 years of leadership experience in Revenue Growth Management or Commercial planning and commercial execution with strong skills in Commercial
- and Channel Strategy, Revenue Growth Management, Segmentation, Value To Market, Innovation and Portfolio strategy
- Proven Strategic and Analytical Skills as well as outstanding influencing skills
- Ability to think from planning to execution and solid system commercial and brand management
- ** MASTERY OF (REQUIRED)**
- COMMERCIAL PLANNING
- CHANNEL-/ SHOPPER MARKETING
- REVENUE GROWTH MANAGEMENT INCLUDING SEGMENTATION, OBPPC (occasion, brand, package, price and channel)
- CATEGORY MANAGEMENT
- ADVANCED ANALYTICS & CONNECTING THE DOTS
- ** BROAD EXPERTISE IN (GOOD TO HAVE)**
- SYSTEM PLANNING
- SUPPLY CHAIN
- CUSTOMER MANAGEMENT
- VALUE TO MARKET

**What We Can Do for You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca Cola, Simply, Fairlife & Topo Chico.
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
- As of January 2021, this role will report into ASP OU

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.