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Commercial Partnerships Manager

2 weeks ago

Harbourfront Avenue, Singapore The Coca-Cola Company Full time

We are recruiting a Commercial Partnerships Manager, supporting the expansion of our FAB Ready to Drink (aRTD) portfolio across the Southeast Asia and South Pacific region. The Commercial Partnerships Manager will lead the business in launching products into multiple new markets.

As Commercial Partnerships Manager, your priorities would include:

- Design and implement the Value To Market strategy and plans for the category, including Alcoholic Ready To Drink, Adult & Premium Sparkling Drinks, Premium Glass Sparkling Drinks and all future products in this space
- Support the development of the socializing ritual for consumers
- Determine best approach to reach consumer within the occasion while delivering the right cost structure and profitability.
- Leverage superior understanding of all key execution levers to accelerate on Distribution, Salesforce Effectiveness & Knowledge, Out-of-stocks & Cost-To-Serve Optimization
- Design and lead relevant cross-company partnerships; lead alliances and joint business plan agendas with other consumer packaged goods companies and key industry players (like alcohol brand owners, specialised distributors, strategically important customer groups, event and experience providers) to increase KO right to win in this occasion.

**Experience required**
- 8 - 10 years of leadership experience in Commercial planning and commercial execution with strong skills in Segmentation, route-to-market, value-to-market, revenue growth management, iInnovation and very good knowledge of Digital solutions and HORECA channel.
- Understanding of sales force standard operating routines, processes and metrics.
- Solid analytical and conceptual skills and ability to think from planning to execution and solid commercial and category management.
- Strong ability to find relevant partnerships and negotiate win-win agreements.
- Solid Data Interpretation skills - ability to understand complex data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs.
- Solid understanding of business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills.
- To be successful in this role you need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders.

**Skills**:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Marketing Campaigns; Digital Advertising; Branding; Media Buying; Product Commercialization; Marketing Strategies; Channels Strategy; Customer Insights; Market Segmentation; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power BI; Demand Generation Marketing; Key Performance Indicators (KPIs); Marketing Insights
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.