Commercial Development Manager

At Coca-Cola, our vision is to create loved brands, done sustainably, for better shared future. We strive to provide marketing leading excellence in ingredients, innovation, design and marketing.

As a Commercial Development Manager - Emerging Category, you will develop and implement channel and customer marketing and sales plans for Alcoholic Ready To Drink Beverages (aRTDs) & Premium Adult Sparkling Drinks in ASEAN and SOUTH PACIFIC markets. The company’s current global portfolio of aRTDs include Jack Daniels & Coca-Cola, Lemon-Dou Chūhai, Topo-Chico Hard Seltzer, and Schweppes Canned Cocktails.

**KEY WORKIN**G** PARAMETERS**

Focus, Scope & Impact
- ** Lead the development of integrated Commercial **S**trategies and **P**lans** that are designed in a customer-back and consumer-centric way with focus on Emerging Brands (aRTDs and Adult & Premium Sparkling Drinks)
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Consolidate** shopper, **channel** and customer** insights **to input into the development of the Emerging Brands’ strategy in order to increase value of their deliverables to accelerate growth in a networked approach. Identify execution opportunity areas, highlighting them with Franchise Bottler network and other Route to Market partners with the objective to elevate our system capability.
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Optimize our **S**ystem execution across channels** in close collaboration with the Franchise, Frontline Commercial and Marketing Teams and our Franchise Bottlers and other Distribution Partners based on strong understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement)
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Develop** strong shopper, commercial and customer-relevance **marketing **programs** to drive customer and consumer interest into drive incidence. Including POSM (temporary and permanent), Outlet Activation, Event Activation, 3rd Space Activation, Customer Team Engagement. Develop the ‘customer stories’ that will help sales teams successfully sell these initiatives to customers.
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Define key execution and performance metrics** for opportunity identification at scale and initiatives tracking, to understand optimization potential for our PicoS per channel and turn into specific action plans; initiative interventions to accelerate growth highlighting them with Franchise teams, Bottlers, in a solution-oriented way with the objective to elevate our system capability.

**KEY** SUCCESS PARAMETERS**

Experience
- Brand, Trade, Customer or Channel Marketing experience in alcohol categories (beer or alcoholic ready to drink) in one or more ASEAN / SOUTH PACIFIC markets.
- 5+ years of leadership experience in Commercial Planning, Commercial Execution, Trade Marketing, with exposure to Commercial and Channel Strategy, Revenue Growth Management (Pricing) ‘RGM’, Channel Segmentation, Digital, Value To Market ‘VTM’, Innovation and Portfolio strategy
- Proven Strategic and Analytical Skills as well as outstanding influencing skills

**Skills**

Leadership; Social Media; Sales Channel Development; Conversion Rate; Marketing Campaigns; Digital Advertising; Branding; Media Buying; Marketing Strategies; Product Commercialization; Channels Strategy; Customer Insights; Market Segmentation; Microsoft Office; Strategy Development; Influence; Demand Generation Marketing; Microsoft Power BI; Key Performance Indicators (KPIs)
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.