Partner Marketing Manager

1 week ago


Singapore DT One Full time

**Partner Marketing Manager - APAC**

Looking to join a leading global fintech and be part of an ambitious growth strategy?

DT One is the world's leading B2B fintech network powering cross-border VAS remittances to over 5 Billion users across 160 countries. Whether remittance senders choose banks, telco's, digital apps or retail, DT One is there to empower financial inclusion and much needed connectivity that makes a difference to migrant workers & their loved ones.

Founded in 2005, the DT One team is headquartered in Singapore with regional offices in Dubai, Miami, Nairobi and London.

**Overview**

Reporting to the Global Head of Account Management, DT One is looking for a strategic Partner Marketing Manager who is energetic, analytical, detailed & passionate about customers.

DT One provides an exceptional work environment amongst extremely talented, passionate and energized employees working across 165 countries.

**Key Responsibilities**
- Take full ownership of all partner marketing initiatives across customers & providers.
- The partner marketing manager will work directly with all key partners to recommend campaigns, share best practices, align on pre-campaign objectives, measure post campaign ROI & be the key contact points for all marketing related conversations.
- The partner marketing manager will be responsible for budgeting and effectively spending marketing dollars on campaigns that deliver clear ROI.
- Manage & be operationally responsible for all communications related to promotions from owned-regions.
- Contribute to the maintenance of Telecom operator relationships by collaborating with various functions in the business such as sales, procurement, fin-ops.
- Strategically pitch for corridor promotions in addition to implementing, reporting on & creating a comprehensive suite of B2B communication strategies that support top-line business objectives, sales targets & drive DT One clients' transaction growth.
- Produce, implement, optimize, manage & automate an always-on digital content delivery system - including but not limited to: Zoho CRM, Mailchimp - that amplifies B2B marketing best practices, inspires sales engagement & converts customers through the customer lifecycle journey.
- Develop a holistic end-to-end operator promotions system that delivers campaigns which drive growth.
- Collaborate on developing an attribution model & real-time tracking platform to regularly monitor & feedback on performance of promotions, campaigns and transactions.
- Work closely with key customers on new channel/product/corridor launch.
- Conduct Tier 1 (Priority B2B Customers) customer research, proposals, briefs, operational implementation & reporting of campaigns (B2C).
- Provide consultative support, thought leadership and advocate growth marketing best practices via internal sales functions & priority accounts customer touchpoints.
- Feedback market insights (including competitive information) to the internal DT One team.

**Requirements**:

- 8+ years of experience in a performance marketing role is ideal.
- Evidence of previous B2B, consulting, platform marketing, product marketing, SaaS services or content marketing experience required.
- Operational knowledge & experience in performance marketing (app & web) & digital advertising conversion tactics.
- Strong knowledge of performance marketing, marketing attribution methodologies, Facebook Audiences, keyword gap analysis on Google Adwords, landing page optimization required.
- Previous experience in the set-up & optimization of automated, drip-mail campaigns and operating various CRM or CDP platforms.
- Excellent communication, prioritization & time management skills.
- Curious and has the ability to leverage cultural, macro-economic & geo-political events within the region to identify growth opportunities.
- Detailed-orientated, highly analytical personality with demonstrable commercial acumen & data analytics skills.
- Proficient in excel & related basic data processing skills.
- Excellent command of English written, spoken required. Second language proficiency is preferred.
- Thrives in a cross-functional, multi-cultural team, and can operate independently in a global matrix environment.
- Accountable, amiable personality that is quick to adapt and thrives in operating in a real-time multi-time zone business environment.
- Previous experience in a B2B sales environment, SaaS, Telco or Financial services preferred.
- Marketing, Stats, Digital or Engineering or comparable academic experience preferred.
- Exposure in managing successful marketing operations on a regional level is highly advantageous.



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