Go to Market

1 week ago

Singapore Microsoft Full time

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

The Device Partner Sales (DPS) team plays a critical role in achieving this mission. We build, market and sell intelligent edge and intelligent cloud devices and solutions with partners, including OEMs, device distribution channels, original design manufacturers, and Silicon providers. We work closely with our device ecosystem and internal business groups to build devices that consume our cloud, innovate with device partners, and transform how we sell devices and services with partners.

Opportunities in DPS are expansive because we span the entire product lifecycle - from incubation, prototyping, and portfolio planning to the design-in, sell-in, and sell-through motions that help our partners engage consumers, students, and businesses worldwide. As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation, and contributing to our partnership engagements that build, market and launch devices and solutions worldwide. You will also be part of a people-first culture leading with inclusion and values that supports a growth mindset, diversity, and inclusion. If that appeals to you, it’s an exciting time to be here in DPS.

MSFTDPS, #MSFTGPS

**Responsibilities**:
It is the GTM Lead’s mission to market and sell modern commercial devices, win the hearts and minds of Microsoft Education customers, and maximize Windows Server and Office SMB revenue opportunities.

The GTM Lead drives activations of Windows Pro and Education PCs and exceeds/achieves Server and Office SMB revenue by leading Category and Device Marketing teams on the modern workplace transformation in partnership with OEMs through commercial channel partners and with direct enterprise customers.

This role is essential in driving the digital transformation through partners and bringing the modern workplace to life for customers. We need strong regional leaders to drive holistic One Microsoft plans, land our curated collection of hero products, identify new transformative growth opportunities, and regularly represent the voice our partners, customers, and colleagues. By joining this team, you will play a vital role in the continued growth of the Modern Workplace business, a multi-billion-dollar business

**Business Stewardship**
- Oversees marketing planning and execution within a region from end-to-end
- Anticipates business challenges and develops the overall vision for Go-To-Market, category development and marketing execution within region for short and mid-term goals/strategies.
- Defines and manages the portfolio of investments across product lines for DPS.
- Ensures efficient use of organizational resources to execute marketing and promotional plans within DPS.
- Serves as the key decision-maker for the regional GTM team to drive short-term and long-term growth and optimal return on investment (ROI).
- Aligns and cascades funds distribution, coordinating funding alignment and strategic investments across partners. Manages the alignment across sales and marketing in fiscal year planning and budgeting.
- Drives budget efficiency by implementing improvements and emphasizing the importance of budgets. Manages budget-related escalations and ensures teams are following budget processes and financial compliance. Approves spend exceptions. Accepts responsibility for and ensures financial compliance across the team.

**Region Marketing Strategy**:

- Determines Go to Market (GTM) strategy and KPIs across DPS lines of business at the sub-regional and/or regional level to deliver upon Device Partner Solution Sales(DPSS) priorities and sales motions aligned across sales and GTM.
- In partnership with key stakeholders (e.g., Sales, Marketing, Finance, Sales Excellence, Business Operations), defines and owns marketing strategy, investments, and execution plans, deploying priorities within countries or regions as required.
- Defines best practices for internal alignment through consistent engagement rhythm and driving the appropriate level of conversation and decision-making.
- Ensures that best practices identified within the region GTM team are shared with key stakeholders and business partners. Provides coaching to team members on business context, interpretation, and the implications of findings.
- Interprets findings, developing insights and articulating their business implications for multiple categories. Leads storytelling processes and simplifies complex insights and content for reporting to leaders and stakeholders to support short and long-term execution, trends, and business planning.
- Continuously re

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