Director, Go-to-Market

Key Roles and Responsibilities:

• Leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products.

• Execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility.

• Translate consumer needs into product requirements working with product management and development teams.

• Develop and record go-to market strategy for new products.

• Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

• Enhance product definition and positioning using competitive information, market and product analysis.

• Manage the marketing activities for a portfolio of complex products/services through their full life cycle.

• Responsible for taking the propositions to market and ensure their commercial execution success.

• Work closely with a variety of internal stakeholders to implement and execute the GTM strategy in the country.

• Tasked with creating and deploying a GTM framework that provides a commercial blueprint for propositions launches.

• Facilitate market research approach, methodology and integration of findings into product marketing department driving organisations go-to-market approach.

• Identify opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels.

• Conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.

• Manage presales opportunities and implementation of the identified projects.

• Develop and manage the implementation of local policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.

• Assume the role of "go-to-market" lead for the country and align sales with key opportunities.

• Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

• Merge data driven market understanding with customer feedback to prioritize go to market strategies.

• Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved.
Knowledge, Skills and Attributes:

• Broad knowledge of the business and products

• Advanced knowledge of strategy development, market planning, scenario planning, and market modelling

• Ability to work in a cross-functional environment with tight timelines

• Must be capable of developing and maintaining strong relationships across the organisation (and externally) in order to properly integrate strategies and plans

• Excellent organisational skills, attention to detail

• Demonstrate open and candid communication

• Initiative to ensure goals are achieved

• Demonstrates resourcefulness in getting things accomplished

• Ability to use judgement to make decisions about work process and apply improvements

• Ability to present complex topics to technical and non-technical audiences

• Strategic thinking and business acumen

• Excellent quantitative and qualitative analytical skills

• Proven ability to translate and integrate business goals and consumer insights into project plans and programs
Academic Qualifications and Certifications:

• Master's degree in business or marketing

• Relevant certifications
Required Experience:

• Significant experience with demonstrated achievement in leading go to market strategies and product marketing initiatives to meet goals and objectives

• Significant experience in a pre-sales/sales role

• Direct supervisory/management experience leading a team of individual contributors and managers

• Significant corporate, market, and business strategy experience with thorough knowledge of the health industry with emphasis on:

• Management and broad business experience across functional areas

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