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User Researcher

3 weeks ago

Singapore BYD (SINGAPORE) PTE. LTD. Full time

Assist to operate NPS Southeast Asia NPS project, obtain NPS reviews of products from consumers for analysis.
- Undertake customized user research requirements for key projects and key issues in Singapore. Including but not limited to satisfaction research, test drive research.
- Conduct product strategy validation work. Including but not limited to studying buyers BYD lost, BYD buyers and competing model buyers.
- Support Singapore products and DiLink-related evaluation and testing work, collect consumer feedback, and close the loop to follow up on feedback matters for resolution.
- Undertake customer information entry for Asia-Pacific countries

**Requirements**:

- Bachelor degree or above in Marketing/ Social Sociology/Psychology/Statistics
- Minimum 1 -3 year’s equivalent experience in qualitative and quantitative research, strong logical thinking, communication and presentation skills, and the ability to use at least one statistical analysis related software (SPSS, SAS, R, etc.).
- Knowledgeable of the Singapore automotive market, user preference, and be able to flexibly reach Singapore vehicle market industry information and data.
- Have high insight and sensitivity to user behaviour and user psychology, dismantle the reasons behind the data, and can provide guiding suggestions for business.
- Meticulous and conscientious work attitude

**Others**:

- 5 days work week
- Work location: Central area, walking distance to MRT