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Inbound Sales Coordinator

2 weeks ago


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The Inbound Sales Coordinator plays a crucial role in facilitating and optimizing the sales process for incoming leads and inquiries. This role involves efficiently managing leads, understanding customer needs, and coordinating with the sales team to ensure a seamless and satisfying experience for potential customers. The Inbound Sales Coordinator acts as a bridge between marketing, customer service, and sales departments to drive revenue growth and customer satisfaction.

**Job Scope**:
1. Lead Management:

- Update and maintain the lead database or customer relationship management (CRM) system with accurate and relevant information.
- Prioritize leads based on potential value, urgency, and readiness to make a purchasing decision.

2. Initial Contact:

- Respond promptly and professionally to incoming inquiries, providing initial information, addressing questions, and qualifying leads.
- Engage with potential customers to gather essential information about their needs, pain points, and preferences.

3. Qualification:

- Conduct thorough needs assessment to determine the suitability of products or services for the customer.
- Identify key decision-makers and stakeholders within the potential customer's organization.

4. Coordination:

- Collaborate with the sales team to assign leads and schedule follow-up actions.
- Coordinate with other departments, such as marketing or technical support, to provide comprehensive information to customers.

5. Nurturing:

- Maintain regular follow-up with leads who are not yet ready to make a purchasing decision.
- Provide additional information, resources, or demonstrations to educate and build rapport with potential customers.

6. Documentation:

- Document all interactions and communications with leads accurately in the CRM system.
- Update the sales team on lead progress, status changes, and relevant details.

7. Reporting:

- Generate regular reports on lead conversion rates, sales pipeline status, and trends in lead sources and customer behaviour.

8. Customer Experience:

- Ensure a positive and personalized experience for potential customers, addressing their concerns and needs professionally.
- Act as a brand ambassador, consistently representing the company's values and offerings.

9. Training and Development:

- Stay updated on product knowledge, industry trends, and best practices in sales and customer engagement.

**Proposed Experience**:

- High school diploma or equivalent (bachelor’s degree in a related field is a plus).
- Proven experience in sales coordination, customer service, or a related role.
- Excellent communication skills, both written and verbal.
- Strong interpersonal skills and the ability to build rapport with diverse customers.
- Proficiency in CRM software and Microsoft Office Suite.
- Organizational skills and attention to detail.
- Ability to multitask and manage time effectively.
- Problem-solving skills and a proactive attitude.
- Basic understanding of sales techniques and processes.