Head of Strategic Partnerships

We at Coca-Cola are disrupting a proven business model; rapidly shifting from a very successful offline business, to an online one. But we can’t do it alone.

Differential partnerships, founded on shared value is how we see success in the future.

We are looking for a **Head of **St**rategic Partnerships **who can find, foster and create this within our Offline to Online (O2O) team here at Coca-Cola ASEAN & South Pacific (ASP) Operating Unit (OU).

Set Strategic Direction:

- Working with our Global and regional O2O vertical leads (Business to Business, Business to Consumer & Direct to Consumer) **define our partnership framework**, broadening the digital ecosystem to help deliver on our annual and long-range plans across ASP
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Define the engagement strategy** for each regional partnership, working in collaboration and consultation with Central & OU O2O, local bottlers and 3rd party platforms (eg Wabi2b)
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Understand the full digital eco-system**, highlighting key areas of collaboration & transformation, conducting regular, quantitated assessments of the markets and potential
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Understand the Coca-Cola system offline opportunities **that could be leveraged through digital partnerships and ensure these are firmly linked to the partnership framework
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Influence and inspire **the network of leaders, both internal and external to see the potential incremental value creation, ‘opening the door’ to differential partnership
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Drive sales, distribution and country alignment on the partnerships agenda**: strategic direction, value creation, Proof of Concept, KPI setting and validation of success

Proof of Concept:

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Ownership end to end of the Proof of Concept** process with newly established partners
- To ensure value creation for all, this role needs to define with partners the **key parameters of success (POCs) **from which systematic scaling can occur. This must be consistent and aligned with all parties in the value chain
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Foster strong collaboration** from all parties, one built on trust and transparency
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Ensure strong project management of all POCs**:

- **Diligence on confidentiality** and consistent consultation with legal is a must, ensuring the protection of all parties involved
- Promote **regional partnerships** to leverage our strength across the OU and drive efficiencies
- Define and align **measurement protocols and data standards **up front, ensuring accuracy and efficiency of results
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Ensure consistent communication to internal and external stakeholders** of progress/updates
- In collaboration with our Value to Market Franchise teams, **foster also offline opportunities**
- Stay **well connected to the O2O Central Unit**, ensuring visibility and consistency

Implementation:

- As we move new partnerships from successful POC or existing ones to the next level of partnership, **establish strong Joint Business Planning principles**
- In a critical step moving to operational teams for all parties, this role must ensure a**ll parties are upskilled, informed and know their role in scaling**
- Establish a cadence of measurement and reporting back to founding partnership stakeholders

Governance:

- Communicate with O2O Central Unit to enable visibility and coordination across the groups
- Ensure central partnerships strategies are executed and adapted to OU reality, including evaluating local B2B partnerships that drive new revenue streams
- Collect the centrally-defined data requirements and methods in conjunction with Platform Services to allow for data to be consolidated and used for tracking results and generating insights
**KeY SUCCESS PARAMETERS**
**Experience**
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10+ years** of leadership **experience in eCommerce/eRTM/digital related fields**
- Must have **strong general management** and **business profile**:

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Proven success within e-commerce setting**:

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Proven success in value creation through partnerships**:

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Fundamental understanding of FMCG, technology & digital partners** across the region
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Exposure to payment platforms and fintech/start up**
- Ability to **define region priorities** based on understanding of local business solutions
- Critical to **understand System financials/economics**
- Strong **planning, financial, project management and collaboration skills**
- Experience in leading teams and managing projects
- Experience **working with TCCC external partners** (bottlers and customers)
- Experience working in **cross**-functional and cross-geographical teams is preferred**
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.