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Marketing Manager
3 weeks ago
The role of the Marketing Manager is to create and execute a comprehensive program of initiatives to increase the brand awareness for galleries globally. The Marketing Manager works closely with the CEO to develop and nurture the brand identity for and support the local market efforts to introduce and promote exhibitions and artists.
The Marketing Manager is responsible for all marketing elements including; digital strategy (website, social media, LinkedIn), copywriting and content creation and management, data analytics, corporate communications.
The Marketing Manager provides the voice of Gallery as the framework for consistent and regular drumbeat of communications and messaging to build the brand globally.
The Marketing Manager works closely with the Planning & Program Director to prepare tailored campaigns for each exhibition working to consistent deliverables to promote each exhibition together.
The Marketing Manager is accountable together with the Sales Director for driving sales and supporting new business traffic. The Marketing Manager determines and measures the performance of marketing investments in campaigns, advertising against the sales goals of each exhibition.
? Develop and execute comprehensive marketing plan for including marketing programs and goal setting to support branding & exhibitions globally.
? Provide regular reporting and metrics to track and measure marketing performance against sales objectives/targets.
? Develops and executives a comprehensive digital strategy across all channels including website and social media channels with the objective to build brand awareness and support sales engagement.
? Developing drumbeat of content to support communications directed at each of the key target audiences including; clients, institutions, curators etc.
? Responsible for the performance of digital marketing channels and makes recommendations for strategies to optimise campaigns and exhibitions.
? Prepare regular metrics to track and measure our performance.
? Responsible for developing and building the brand consistently in all markets. Ensuring adherence to global standards at all times, across all channels as it relates to exhibitions, events, campaigns, internal/external communications, website and social media.
? Ensuring consistent photography standards for each exhibition, space, event and people for use in external promotional activities.
? Responsible for creating physical and digital collaterals for the gallery and for social media assets/kits such as vinyls, banners, flyers, e-catalogues, proposals etc.
? Work closely with the Planning Director on curatorial texts for press releases, communications materials to support the exhibitions and artist promotion. Ensure timely preparation of materials ahead of exhibition/events to build excitement in all markets.
? Responsible for uploading and maintaining contact details of clients, mailing list subscribers and artist prospects.
**Job Types**: Full-time, Part-time
**Salary**: $5,000.00 - $10,000.00 per month
Schedule:
- Monday to Friday
COVID-19 considerations:
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