CRM Manager, Apac

**Join a team that is changing millions of lives.**

Transforming smiles, changing lives.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

**About this opportunity**

To lead the APAC Invisalign CRM Program with the objective to connect consumer leads to doctors via a seamless user experience across multiple touchpoints.

**In this role, you will**

In this role you will own, optimize and evolve the Invisalign CRM Program in APAC. You will closely collaborate with global, regional and local stakeholders, as well as agencies, to create and align the overall strategy for APAC. Improving the overall performance and efficiency of the CRM program will be a core part of the job.
- Own and continuously improve the consumer experience and the efficiency of all CRM programs. Design consumer journeys and develop CRM activities to nurture and convert leads.
- Optimize existing and develop new CRM programs
- Represent the functional and operational requirements towards IT and other support functions
- Support the APAC consumer marketing team in effective campaign execution by harmonizing CRM activities with advertisement spend, the lead capture, and the consumer contact management processes
- Define and evolve the direct messaging communication strategy, the activity and the used channels, and align these with the consumer life stages and the value segments.
- Define consumer data capture and data cleaning activities
- Plan and standardize the CRM program development and launch processes; drive market deployment
- Create holistic CRM reports, showing impact for all programs and for all markets
- Steer the documentation of all CRM consumer processes and journeys
- Represent the CRM center of excellence for both the B2B2C and B2B organization, guide and support the operations to build solid strategy and to deliver seamless CRM campaign execution
- Lead and manage agency direct reports

**In this role, you’ll need **
- Bachelor degree
- 5+ years of experience in developing and optimizing CRM programs
- Solid experience in establishing a consumer CRM ecosystems, including lead generation, lead nurturing and lead conversion
- Extensive Sales Force Marketing Cloud experience
- Experience in bridging marketing requirement with IT development
- Business proficiency in written and verbal English, Mandarin as a plus
- Ability to lead multiple external agencies
- Experience in KPI driven performance management
- International background with experience of deploying solutions to markets with different maturity

**Sound like a good fit?**

Great Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

**About Align**

Align Technology is a publicly traded medical device company that is
**transforming smiles and changing lives**. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.

We respect your privacy. Please review our
**Applicant Privacy Policies**
***for additional information.

**Global Diversity Statement**:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

**Equal Opportunity Statement