CRM Marketing Manager

**What You'll Do**:
Strategic Leadership & Collaboration
- Collaborate with cross-functional teams, including Brand, Design, and Performance Marketing, to ensure seamless execution of CRM campaigns and a unified customer experience.
- Act as the key owner of the CRM roadmap, prioritizing initiatives that drive customer retention, loyalty, and lifetime value.

Campaign Strategy & Optimization
- Build and maintain advanced customer segmentation strategies to deliver relevant, tailored messaging.
- Optimize campaigns through A/B testing and data-driven improvements in content, timing, targeting, and offers.

Data Analysis & Reporting
- Analyze customer data and campaign performance metrics to uncover actionable insights and inform future strategies.
- Present weekly and monthly reporting decks, providing strategic recommendations to improve customer retention and engagement.
- Leverage analytics tools (e.g., Google Analytics, Tableau, Power BI) to track key metrics and evaluate the success of CRM initiatives.

System Management & Process Optimization
- Oversee CRM platforms, ensuring accurate data management, seamless integration with other marketing tools, and efficient automation processes.
- Identify opportunities to enhance CRM workflows, from automation and segmentation to campaign execution, to drive operational efficiency and scalability.
- Ensure CRM systems and campaigns comply with data protection regulations (e.g., GDPR).

Innovation & Best Practices
- Innovate with new strategies to improve customer engagement, retention, and loyalty, ensuring CRM programs remain ahead of the curve.

**Who You Are**:

- Expertise in customer segmentation, automation workflows, and lifecycle marketing strategies.
- Ability to analyze complex customer data, extract insights, and translate findings into actionable strategies.
- Proficiency with tools like Google Analytics, Tableau, or Power BI to track and report on campaign performance.
- Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines.
- Exceptional communication skills, both written and verbal, with a proven ability to collaborate effectively across teams.
- A proactive and innovative thinker, eager to explore new ideas and test creative solutions.
- Positive, solution-oriented attitude with a passion for delivering exceptional customer experiences.

**Who We Are**:
Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

**Ready to Join Us?