Manager (Scholarship Publicity)
3 days ago
**About the role**
You are responsible for leading the development and execution of strategic marketing and publicity campaigns to promote and enhance awareness/attractiveness of the MINDEF/SAF profession and scholarships for tertiary students, working across multiple platforms to engage students, parents, and educators.
**What you will be working on**
- Develop and implement publicity and marketing campaigns aligned with the organisation’s strategic goals
- Oversee the planning, productions and distribution of publications, articles and branded content to generate awareness and ensure attractive of the MINDEF/SAF profession and premier scholarships
- Track campaign effectiveness using appropriate Key Performance Indicators (KPIs) and provide recommendation for continuous improvement
- Manage the contract with an external agency for publicity requirements
- Liaise with internal stakeholders to support activities such as procurement, contract renewal and tender process
- Execute publicity efforts on print and online platforms
- Plan and execute outreach and engagement events/activities
- Engage potential scholars and their parents at various scholarship engagement events
- Manage and review budget for publicity efforts
**Challenge(s)**
- Keep abreast with new government initiatives, changing trends and expectations of the younger generations
- Adapting strategies to changing generational expectations
- Being aware of the terms and conditions of the various scholarships
**What we are looking for**
- At least 1 year of work experience in human resource, marketing or communications is preferred
- Strong communications skills
- Strategic thinking abilities
(Applicants with no experience may apply.)
Appointment will be commensurate with your experience.
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