Manager (Scholarship Publicity)

4 weeks ago

Singapore Mindef Full time

Join to apply for the Manager (Scholarship Publicity) role at Ministry of Defence of Singapore .

What the role is

You are responsible for leading the development and execution of strategic marketing and publicity campaigns to promote and enhance awareness/attractiveness of the MINDEF/SAF profession and scholarships for tertiary students, working across multiple platforms to engage students, parents, and educators.

What you will be working on
  • Develop and implement publicity and marketing campaigns aligned with the organisation's strategic goals
  • Oversee the planning, productions and distribution of publications, articles and branded content to generate awareness and ensure attractiveness of the MINDEF/SAF profession and premier scholarships
  • Track campaign effectiveness using appropriate Key Performance Indicators (KPIs) and provide recommendations for continuous improvement
  • Manage the contract with an external agency for publicity requirements
  • Liaise with internal stakeholders to support activities such as procurement, contract renewal and tender process
  • Execute publicity efforts on print and online platforms
  • Plan and execute outreach and engagement events/activities
  • Engage potential scholars and their parents at various scholarship engagement events
  • Manage and review budget for publicity efforts
Challenges
  • Keeping abreast of new government initiatives, changing trends and expectations of the younger generations
  • Adapting strategies to changing generational expectations
  • Being aware of the terms and conditions of the various scholarships
What we are looking for
  • At least 1 year of work experience in human resources, marketing or communications is preferred
  • Strong communications skills
  • Strategic thinking abilities

(Applicants with no experience may apply.)

Appointment will be commensurate with your experience.

Only shortlisted candidates will be notified.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Information Technology
Industries
  • Government Administration

We're not able to provide additional information beyond what is listed here.

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