Regional Marketing Manager

BASE IN SINGAPORE

ROLE AND DEPARTMENT

Reporting into the VP, Regional Marketing of APAC, the Regional Marketing Manager is responsible for delivering top and bottom line business goals and results as well as ensuring go-to-market execution excellence, including products, services, and retail experience that capture consumers’ imaginations, and develops an innovative, industry-leading business model to build the Consumer Beauty brands of Coty in the APAC region.

He/she has to work with the VP, Regional Marketing of APAC to set up long term vision of the Consumer Beauty Brands in the APAC region and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust.

He/She drives local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.

He/she shape the Consumer Beauty Brands’ strategies and plans, in the APAC region as well as preserving brand equity in local markets, ensure local relevancy and speed to market that drives growth, and own executional excellence while identifying regional, local and cultural differences in order to properly tailor Global Brands’ programs to local consumers and help Global Brand Team to anticipate future consumer trends by having a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities

He/she leads talent development, effectively leverage individuals’ strengths and fosters a culture of leadership and creativity from every chair

**Responsibilities**:
Brand Management Preserve Consumer Beauty brands equity & DNA with local relevance in each country Shape and execute a winning growth strategy Ensure top line growth through like door growth, as well as new business models/channel opportunities. Lead strategic market and portfolio analysis as well as identifying growth opportunities.

Marketing Strategy Drive the transformation into a digital-first organization Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly-evolving media environment around the world. Ensure the right programs and investment decisions are made Lead impeccable consumer experiences for all channels Responsible for future market launches to ensure every market launches strong and stays strong.

Retail Excellence To be obsessed with a Sell-out mindset focusing on Customers’ experiences, engagement, recruitment, conversion & retention Lead Consumer Beauty brands’ service models and merchandising formats by channel Accelerate Retail and Direct-to-Consumer channels (General Trade, Modern Trade, Variety Stores, Drugstores and Online) Implement the omni-channel strategy and develop necessary capabilities. Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store opportunities in each channel. Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education. Infuse creative inspiration into every element of the consumer experience

**Industry experience**: Consumer Beauty / Cosmetic & Personal Care / Masstige / Mass Market / Beauty FMCG
Have Makeup, Body Care, Fragrances and Skincare experiences
Minimum 10 years of experience in the abovementioned industry/segment
Have built solid local operation experience (Min. of 7 years)
Regional Experience (Min. 3 years)

Competency
A considered, analytical approach to working with concepts, consumers, problem solving and stakeholder management
Strong regional/ global mindset
Good understanding of local operations, strengths and challenges
Entrepreneur leadership
360 Marketing Experience
P&L literacy
Retail Excellence Knowledge
Retail Operation Knowledge
Digital & Social Media Marketing Experience
Portfolio Management Experience

Education
Tertiary Education

WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.