Digital Sales and Channel Optimisation Lead

2 weeks ago

Singapore Ambition Full time

Our client, an international bank is looking for a Vice President, Digital Sales and Channel Optimisation Lead (Wealth & Personal Banking Products) to join their expanding team.

**Key Responsibilities**:

- Be responsible for end-to-end sales and acquisition of WPB (Cards, Loan & Deposit products)
- Establish and achieve best in class O2O (offline to online) sales management framework.
- Multi-channel E2E leads management and sales originations from manned channels including strategy, processes, and enablers to drive the growth of assisted digital sales.
- Own and optimize full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales, and fulfilment.
- Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework.
- Implement product bundling and cross-selling strategies to maximize digital sales growth.
- Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimization, website content management, SEO, A/B Testing, retargeting for complete digital channel optimization.
- Accountable to drive early activation including digital active, mobile active and cards activation.
- Identify enablers which will improve process efficiency.
- Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
- Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis.
- Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs, and drive overall sales efficiency.
- Expertise in channel optimization across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how.
- Familiar with use of Looker, Adobe Analytics, Google Analytics, and other data capabilities
- Good understanding of digital technologies and digital skillsets, including channel optimization strategy, end-to-end leads management, messaging opportunities to prompt and successfully re-engage sales leads.
- Establishing best in class digital experiences within digital and physical network channels
- Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions.
- Ability to influence and drive change.
- Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization.
- Understands how to navigate the matrix and drive integration opportunities.

Data provided is for recruitment purposes only Business Registration Number: 200611680D. License Number: 10C5117 EA Personal Registration Number: R1874269.

LI-CP1

Job ID 270986
- ABOUT COMPANY
- Ambition Group Singapore Pte Ltd
- Singapore
HR & Recruitment

Ambition is a leading global recruitment and executive search business operating across key international cities. We access hard-to-find, high-calibre...

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