Vice President, Digital Sales

-Job description

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a **Vice President, Digital Sales.**

**Principal Responsibilities**
- Be responsible for the end-to-end sales and acquisition of wealth products
- Establish and achieve best in class O2O (offline to online) sales management framework
- Multi-channel E2E leads management and sales originations from manned channels including strategy, processes and enablers to drive the growth of assisted digital sales.
- Own and optimise full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales and fulfilment
- Implement product bundling and cross-selling strategies to maximize digital sales growth
- Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimisation, website content management, SEO, A/B Testing, retargeting for complete digital channel optimisation
- Accountable to drive early activation including digital active, mobile active and cards activation
- Identify enablers which will improve process efficiency
- Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
- Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis.
Requirements
- Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs and drive overall sales efficiency
- Expertise in channel optimisation across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how
- Familiar with use of Looker, Adobe Analytics, Google Analytics and other data capabilities.
- Good understanding of digital technologies and digital skillsets, including channel optimisation strategy, end-to-end leads management, messaging opportunities to prompt and successfully re-engage sales leads
- Establishing best in class digital experiences within digital and physical network channels
- Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions
- Ability to influence and drive change
- Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization
- Understands how to navigate the matrix and drive integration opportunities

To be considered for this role, the relevant rights to work in Singapore is required.

**You’ll achieve more when you join HSBC.**

Issued by The Hongkong and Shanghai Banking Corporation Limited.