Regional Channel Sales Enabler Manager

3 weeks ago

Singapore HTL MARKETING PTE. LTD. Full time
Roles & Responsibilities

The Regional Channel Sales Enabler Manager will be responsible for driving revenue growth and margin improvement by optimising product strategy, pricing, and sales channel performance. This role requires a strategic thinker who can bridge product, pricing, operational efficiency, and international sales enablement to strengthen distribution channels and unlock new market potential.

KEY RESPONSIBILITIES:

1. Revenue Generation & Product Strategy

  • Manage channel sales for upholstery and case goods (bureaus & cabinets)
  • Monitor product performance metrics such as Rate of Sales, AOV, and attachment rates
  • Build and maintain a balanced product mix with complementary offerings
  • Develop and maintain a product grid across price tiers (good, better, best)
  • Conduct competitive analysis and ensure outward-looking product positioning

2. Margin Optimisation

  • Ensure pricing strategies align with market dynamics and profitability goals
  • Monitor Gross Profit (GP) and optimise for sustainable margin growth
  • Collaborate with factories to balance the number of models with market variety demands
  • Coordinate efforts to standardise product offerings across regions to reduce complexity

3. Cost Rationalisation & Efficiency

  • Work with logistics teams to consolidate operations and attract 4PL suppliers
  • Identify opportunities to digitalise administrative process to reduce inefficiencies
  • Support the transition of admin functions to China to scale sales and reduce back-office overhead

4. Sales & Distribution Network Development

  • Manage sales offices and teams, including agents, reps, distributors, and marketers
  • Develop management frameworks and performance KPIs with overseas office heads
  • Oversee continuous sales training and capability development programs
  • Expand physical presence by identifying opportunities for sales and marketing offices in Asia-Pacific
  • Support development of cross-docking and breakbulk facilities in alignment with hybrid or 4PL models

5. Market Expansion & Channel Diversification

  • Identify and develop untapped markets (e.g. Polynesia, Micronesia, Melanesia)
  • Establish and grow presence in department stores, own retail stores. and pop-up concepts
  • Leverage road shows and similar activations as part of the channel marketing toolkit

QUALIFICATIONS & REQUIREMENTS:

  • Bachelor's degree in Business, Marketing, Supply Chain, or related field
  • Minimum 5-8 years' experience in channel sales, sales operations, or regional sales enablement
  • Strong understanding of product pricing, merchandising, and market dynamics
  • Experience in multi-country sales strategies and working with 4PLs is preferred
  • Proven ability to lead cross-functional projects across geographics
  • Excellent analytical, communication, and organisational skills
Tell employers what skills you have

Competitive Analysis
Upholstery
Channel Partners
Sales Management
Channel
International Sales
Marketing
Strategy
Networking
Pricing

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