
Business Development Manager
2 weeks ago
**Business Development Manager - SEA Gaming & Advertising Partnerships**:
We are a leading overseas advertising technology company seeking a **Business Development Manager**to expand our footprint in the Southeast Asia gaming market.
**Key Responsibilities**:
**1.**Client Acquisition & Relationship Management**:
- Identify and develop partnerships with **local game developers, publishers, and distribution channels**through trade shows (e.g., TGA, GDC), in-person meetings, and virtual engagements.
- Analyze client needs and formulate customized advertising strategies tailored to specific game genres (e.g., SLG, MMO, RPG).
- Drive signing and conversion of advertising budgets, ensuring ROI delivery.
- Conduct regular follow-ups to maintain client relationships and explore upsell opportunities, enhancing long-term customer value (LTV).
**2.**Market Research & Competitive Intelligence**:
- Track industry trends in the gaming and adtech space, including regional user preferences and regulatory shifts.
- Monitor competitors’ advertising strategies and partnership models, distilling insights to inform differentiated market entry tactics.
**3.**Cross-functional Collaboration**:
- Work closely with **legal and finance**teams to negotiate contracts, manage risk exposure, and ensure timely payment collection.
- Ensure compliance across all partnership processes.
***Qualifications**:
**1.**Education**:
- Bachelor's degree or above in **Marketing, International Business, Media, or Game-related disciplines**is preferred.
**2.**Experience**:
- At least **3 years of experience in advertising agencies**or media sales, ideally with a portfolio of local clients. Gaming industry exposure is highly valued.
- Strong understanding of **Southeast Asia / Greater China (HK/Macau/Taiwan)**game and digital ad markets.
**3.**Core Skills**:
- **Data Literacy**: Skilled in **Excel, SQL, and Google Analytics**with a data-driven approach to decision-making.
- **Tools**: Familiar with major advertising platforms such as **Meta Ads Manager, Google Ads, TikTok Ads, and Apple Search Ads (ASA)**.
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