Us CRM Specialist

6 days ago


Singapore Castlery Full time

We're rethinking homes for how people really live, and we're looking for a US CRM Specialist to join our **Growth & Intelligence Marketing**team to help shape the future of living—one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

**What you'll be doing**:
**CRM & Customer Engagement**
- Craft, set up, manage and optimize newsletters and CRM campaigns
- Enhance customer trust through reviews and user-generated content
- Support US-based marketing campaigns and onsite initiatives

**Achieve Measurable Business Impact**
- Deep dive into engagement and conversion metrics to identify opportunities and next steps for optimisations to drive growth
- Align business objectives to scope and identify levers to drive revenue growth
- Identify segments within the subscriber base for opportunities in personalization and to have a customer-centric approach

**What you need to succeed**:

- Manage, set up, and optimize weekly newsletters
- Ability to identify different segments within the subscriber base, based on activity (eg. recent subcribers, last active, last purchased, added to cart but did not purchase), and is able to initiate re-activation of these targeted groups to convert
- Familiarity with CRM tools eg. Klaviyo
- Deep dive into metrics such as Engagement (Open rate, click through rate, sessions) and Conversion (Conversion rate, AOV) and determine next steps to address any lagging metrics as a weekly process
- Align business objectives to scope eg. creating content around category focuses for the month into newsletters and have a mindset of educating and converting customers

**Built for Real Life, Designed for What's Next**

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.


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