CRM Specialist

6 days ago

Singapore CAKE PTE. LTD. Full time

Founded in 2019, Cake Group is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.

**About Levain
The CRM Specialist is responsible for the strategy and implementation of marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach CRM strategy with a data-driven approach, to continually test and iterate on campaigns. The CRM Specialist will collaborate closely across marketing and sales teams for a fully integrated approach.

**What you'll do**
- Strategize, execute, and optimize a data-driven ABM strategy to achieve sales and marketing goals
- Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
- Collaborate with sales and marketing teams on targeting and selection of key accounts
- Deliver account research and analysis to drive ABM strategies
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Power user of CRM tools including Hubspot
- Work closely with data team to support high-performance ABM marketing tools and integrations
- Exemplify understanding of multi-touch attribution reporting, with alignment to ABM key account
- Document processes and best practices for marketing and sales teams to reference

**What you'll need**
- 2+ years of experience in account based marketing or similar field
- Strong communication skills with the ability to clearly articulate new ideas, products, and campaigns to both internal and external stakeholders
- Proactive self-starter, demonstrating high initiative and critical thinking
- Proven ability to think strategically, but with exceptional attention to detail in execution
- Strong project management, time management, prioritization, and organizational skills
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- CRM/marketing automation background, preferably Hubspot

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake Group, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.

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