Paid Media Specialist
7 days ago
Create and execute paid media strategies across various online advertising channels such as **Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.**:
- Work closely with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
- Develop and handle paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
- Monitor campaign performance, analyse data, and give insights to improve Purchases, ROI, CPA, ROAS.
- Keep abreast with industry trends, changes in algorithms, and new advertising platforms.
**Requirements**:
- Degree in Digital Marketing or equivalent
- At least 3 years of experience in handling **paid media campaigns (Facebook Ads, Pinterest Ads, Tiktok Ads, etc.) **in an **E-Commerce, Fashion/Apparel sector.**:
- Strong knowledge in ad campaign setup, optimization, and budget management.
- Proficient with Google Analytics and A/B testing and conversion rate optimization.
EA Licence: 19C9701
Registration: R1326740
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