
Media Buyer
1 week ago
Job description
The Media buyer is responsible for the day-to-day management of paid digital marketing campaigns which will include paid search, display and social advertising strategies.
He will be responsible for creating and optimizing paid media channels to support digital department growth goals.
The Media buyer will work closely with production teams to conceptualize and acquire all digital assets necessary for his respective platforms.
Key Responsibilities
Your primary responsibilities, but not limited to:
- Build and optimize paid media campaigns in channels like paid search, display, social, native advertising, and video
- Analyze real-time performance data and optimize at a granular level
- Break down performance trends and share insights with stakeholders
- Collaborate and share takeaways with a team of fellow paid media specialists
- Test ad messaging, landing pages, and anything else that might impact the user experience
- Stay up to date on industry trends and the competitive landscape
**Requirements**:
- 3+ years of experience managing paid media campaigns
- Google Ads Search Certification
- Facebook Certification
- An eye for detail and a mind for analytics
- Balance of technical and interpersonal skills
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