Senior Media Buyer

4 hours ago


Singapore STAFFKING PTE. LTD. Full time

One of the Top Leading Digital Marketing Agency in Singapore
- Career Development Opportunity
- Central

**Responsibilities**:

- Develop and execute comprehensive digital marketing campaigns across various platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Implement programmatic advertising strategies to optimize ad spend and maximize return on investment (ROI).
- Conduct thorough audience research to target and create detailed buyer personas for more effective marketing strategies.
- Plan and manage media across different channels, tailoring strategies according to the stages of customer engagement and target demographics.
- Oversee the management of e-commerce shops, including inventory management for a large number of SKUs.
- Lead and direct the Media Buy Team to effectively conduct media buy campaigns across different platforms and channels to achieve success for numerous accounts.
- Handle multiple advertising campaigns for various accounts, ensuring each is customized to meet the client's specific needs and goals.
- Utilize digital marketing tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics to analyze campaign performance and make data-driven decisions.
- Multitask effectively, managing several campaigns simultaneously while maintaining attention to detail and meeting deadlines.
- Provide leadership and mentorship to junior staff, offering guidance and support, including remote team members.

**Requirements**:

- Preferably experienced with various social media platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Familiarity with programmatic advertising.
- Knowledgeable in audience targeting and creating buyer personas.
- Ability to plan media for different stages of engagement and target audience.
- Previous experience managing e-commerce shops and large SKU inventory for e-commerce marketing.
- Managed a minimum of $1M in ad spend per annum.
- Experienced in handling multiple campaigns for different accounts, with agency experience preferred.
- Proficient in using tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics.
- Capable of multitasking and managing multiple campaigns simultaneously. Must have experience in managing junior staff, including remote team members.

To Apply, kindly click on the " **APPLY NOW **" button

StaffKing Pte Ltd (20C0358) | Trance Teu (R1988522)


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