Ecommerce Media Buyer

**Work Schedule**:Hybrid

**Salary**: Between 2500 SGD to 4000 SGD, open to talents who have a higher asking rate, dependant on skill level and past accomplishments
- **Role**

Kin Super Supps was born from a simple idea: dogs deserve better. Better ingredients, better science, and better support, especially as they age.

We’re gearing up to launch our first line of advanced functional supplements in the US. Every formula is science-backed, transparently made, and crafted with the same care we’d want for our own dogs.

We’re a small team with big ambitions - and we like it that way. We're building from the ground up, which means there’s real opportunity to shape not just what we make, but how we work. No egos, no bureaucracy - just good people trying to do great work.

Most media buyers step into an already profitable system, but your job will be different.

We’re looking for a **Media Buyer** who thrives in a blank-slate environment. Someone who can help us build, test, and refine the foundational scaling strategy from scratch.

You will be making the critical decisions that dictate how we scale. You will be engineering a profitable, scalable, and data-driven acquisition system from Day 1.

You’ll have the freedom to test aggressively, optimize relentlessly, and fine-tune every detail until we crack the code to profitability.

This is for someone who lives in ad dashboards, makes decisions based on structured testing frameworks, and is obsessed with data.
- **Responsibilities**

As an Ecommerce Media Buyer at **KIN Super Supps**, your expertise in crafting profitable campaigns will be instrumental in scaling our brand’s reach and driving revenue. Key responsibilities include:
**Media Strategy & Planning**
- Design the entire paid acquisition framework for our brand, defining testing and scaling methodologies.
- Set up and structure Meta, Google, and TikTok ad accounts for maximum efficiency and long-term scalability.
- Develop the full-funnel ad strategy to efficiently move cold traffic to conversions.
- Develop data-driven strategies across Meta (Facebook, Instagram) and other channels (e.g., Google, TikTok) to maximize ROAS and CPA efficiency.
- Identify new audience segments and geo-expansion opportunities to broaden our brand’s impact.

**Campaign Management & Optimisation**
- Launch, monitor, and optimize campaigns daily, adjusting budgets and bids based on real-time performance.
- Design structured A/B testing methodologies for creative, audiences, and landing pages.
- Implement a data-driven, no-guesswork approach to refining ad performance.
- Rapidly analyze ad performance metrics (CTR, ROAS, CAC, MER, LTV) and optimize accordingly.
- Take decisive action based on real data, not emotion.
- Learn from failed tests without hesitation - iterate, pivot, and optimize.
- Be aggressive in testing boundaries, pushing ad spend, and scaling top performers.

**Collaboration & Creative Feedback**:

- Work alongside top creatives, copywriters, and performance marketers to engineer winning campaigns.
- Provide performance data and insights to guide iterative improvements.

**Analytics & Reporting**:

- Leverage tools like GA4, pixel data, and UTMs to track performance accurately across funnels.
- Deliver concise weekly or monthly reports on sales, CPA, and ROI, pinpointing areas for strategic scaling or improvement.

**Compliance & Tracking Setup**:

- Ensure accurate event tracking (pixel/Conversion API)
- Maintain compliance with Meta/Google ad policies

**Budget Management & Scaling**:

- Efficiently allocate spend to meet brand growth targets while sustaining profitability.
- Identify diminishing returns and pivot to new tactics or channels to sustain momentum.
- **Requirements**:
**Experience & Expertise**:

- At least 2-3 years running performance campaigns for eCommerce brands (Meta, Google, TikTok).
- Experience in Pet or Health/Wellness Niches: Understanding of pet parents’ mindset or supplement marketing.
- A portfolio or track record showcasing successful scaling, strong ROAS, or low CPA.

**Core Skills Required**:
**Ability To Build a Data-Driven Ad Strategy from Scratch**
- Structuring a scalable media buying system with clear KPIs
- Defining and executing the testing methodology for ads, audiences, and creative angles
- Developing a full-funnel ad strategy that efficiently moves cold traffic to conversions
- Deep understanding of paid social (Meta, TikTok, Google) and ad auction dynamics.

**Structured Testing & Rapid Experimentation Thinking**
- Designing controlled tests with clear hypotheses and measurable outcomes
- Iterating systematically, eliminating guesswork, and making decisions rooted in data
- Balancing aggressive testing with disciplined scaling strategies

**Creative & Offer Testing Familiarity**
- A/B testing ad creatives, hooks, and angles to find top performers
- Collaborating with copywriters & creatives to improve ad effectiveness
- Rapid execution - quickly launching and refinin