Senior Paid Media Manager, Apac Creative Cloud

7 days ago

Singapore Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

**The Opportunity**:
The APAC Growth Marketing team is seeking a highly motivated and data-driven individual for the position of Senior Paid Media Marketing Manager, APAC. You will be responsible for leading and developing outstanding media strategies that drives upper funnel metrics and acquisition using B2C digital channels. Have an eagerness to optimise for performance, a strive to exceed given targets and to successfully acquire Adobe Creative Cloud customers across APAC (Asia Pacific).
They will need to successfully generate demand and meet acquisition goals for Creative Cloud product categories. Effectively plan media tactics as part of the in-house center of excellence through managing media agencies and activation teams. With experience collaborating closely with campaign marketing to use creatives and content to their fullest, building a consistent experience through the customer journey. Excel at adapting paid media to the latest marketing tactics yet methodical in their approach at reaching specific audiences by utilising a data-driven strategy.

What You’ll Do

Develop the APAC full-funnel paid media strategy across various advertising campaigns to integrate the consumer journey, incorporate performance media with global and regional media platforms, localised campaign content and take advantage of relevant cultural moments.

Project manage end-to-end delivery of paid media programs including campaign brief, creative specifications, set up, execution and define the correct metrics.

Perform hands-on campaign analysis, compile insights, and build testing methodologies across various aspects of the media buys whilst looking for innovation through new platforms for growth.

Drive partnership with channel specialists across the global teams whilst leading the APAC media agency relationships to implement paid media initiatives for Paid Search, Programmatic, Social Media, Connected TV and other advertising channels. Get into the details of executional strategy and continuously find opportunities to improve performance.

Communicate regularly with internal teams on campaign performance, delivery status and ensuring you are advising the business on what our advertising strategy should be.

Collaborate and agree process with cross-functional partners with the Adobe organisation such as Go-To-Market, Integrated Marketing, Creative Studio and Customer Insights & Research to ensure we are leading strategic development for our customer’s digital journey.

We need an authority with a vision for advertising, ensuring we are preparing for the future of advertising and innovating constantly. Bring others along with your vision

Own data driven cross-channel budget conversations with global growth analytics and finance team to improve return on investment & operationalise across performance marketing teams.

What you'll need to succeed

10+ years experience in a digitally led media strategy role across various fields of performance media, either in-house or at an agency.

Applied knowledge of marketing automation tools and technology across media platforms, analytics, brand safety and privacy restrictions (Adobe Digital Experience tool knowledge an advantage).

Solid understanding of how digital paid media integrates with other marketing channels.

Experience handling large budgets across APAC, namely in Australia, India, South Korea, South East Asia, Hong Kong, Taiwan.

Ability to balance strategic thought leadership skills with outstanding team and project management skills.

Navigate a matrixed organisation and represent your work, your team with integrity and self-sufficiency. Be able to influence team members at all levels of the organisation.

Bachelor’s degree, or equivalent work experience required.

Fluent spoken and written English, additional languages for our key APAC markets desirable.

Adobe is an equal opportunity employer. We hire hardworking individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

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