
Senior Specialist, Regional Digital Marketing and Live Commerce
1 day ago
Position Summary
The Performance Marketing and Live Commerce Senior Specialist will play a key role in driving online sales growth and enhancing customer engagement through strategic digital marketing initiatives. This position requires a deep understanding of performance-driven marketing, data analytics, and live commerce trends to develop and execute campaigns that maximize ROI.
Role and Responsibilities
- Develop data-driven performance marketing strategies to meet sales goals and ROI targets on partners’ channel, including sponsored search, display, social media, affiliate marketing and external traffic generation
- Oversee budget allocation and ensure efficient spend distribution to maximize performance across channels.
- Oversee and monitor the scheduling and execution of live commerce sessions across various regions to ensure they run smoothly and on schedule.
- Track live session performance metrics such as viewer engagement, conversion rates, sales, and audience retention.
- Ensure the alignment of live sessions with regional marketing objectives and product launches.
- Research and gather best practices from different regions and global markets to continually refine and improve live commerce strategies.
- Document successful strategies, formats, and trends to develop a shared knowledge base across regions.
Implement lessons learned from past live sessions to improve audience engagement, product presentation, and sales conversions.
Skills and Qualifications
- Minimum of 3 years of proven experience in live streaming, e-commerce and digital marketing
- Strong understanding of live commerce platforms and partners onsite marketing tools (e.g. Shopee and TikTok Shop Live, Affiliate Marketing Solutions, Partners on and off platform ads, etc)
- Excellent communication skills to manage relationships with regional platform and third parties as well as persuade stakeholders
- Good project management skills, able to effectively work with a budget, meet deadlines for multiple projects and ensure sales target is being met.
- Strong execution & follow through skills with multi-functional team & external partners
-
Senior Executive, Regional Digital Commerce
5 days ago
Pasir Panjang, Singapore Samsung Electronics Full time $90,000 - $120,000 per yearPosition SummaryThe Marketplace & Campaign Coordinator supports the planning and execution of third-party marketplace initiatives across regions. This role monitors KPIs, streamlines store setups, and collaborates with platform partners on key programs like Live Commerce and Trade-In. Additionally, the coordinator manages campaign calendars, consolidates...
-
Senior Executive, Regional Digital Commerce
2 weeks ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary The Marketplace & Campaign Coordinator supports the planning and execution of third-party marketplace initiatives across regions. This role monitors KPIs, streamlines store setups, and collaborates with platform partners on key programs like Live Commerce and Trade-In. Additionally, the coordinator manages campaign calendars, consolidates...
-
Regional Digital Marketing Manager
10 hours ago
Pasir Panjang, Singapore Samsung Electronics Full time**Position Summary** - This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of SEAO region - The job scope includes developing multi-channel strategy and execution across CRM and Digital Media in order to drive business KPIs for Samsung smartphone and consumer electronics category. **Role and...
-
Pasir Panjang, Singapore Samsung Electronics Full time**Position Summary** The role will manage Samsung Performance Marketing operations for the Southeast Asia & Oceania (SEAO) region. The scope includes formulating strategies, analysing gaps in campaign execution and optimizing media investments to ensure delivery of high quality traffic to our Dotcom to drive business KPIs for Samsung in this region. **Role...
-
Assistant Manager, Digital Marketing
2 weeks ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary As the Assistant Manager for Digital Marketing, one is responsible to plan, execute, analyze and evaluate marketing campaigns and strategies for existing and new regional markets, as well as budgeting and reporting on marketing campaigns’ overall performance, for Samsung Electronics' Brand Memory business across Singapore and a few SEA...
-
Regional Digital Marketing Manager, Strategy
1 week ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary As the Digital Marketing Strategy and Creatives Head, your role is pivotal in driving Samsung's digital marketing efforts in the Southeast Asia and Oceania (SEAO) region. Reporting directly to the Head of Digital Marketing, you will lead a team responsible for crafting and executing innovative digital strategies that enhance customer...
-
Regional Digital Marketing Manager
1 day ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary - This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of SEAO region - The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category. Role and...
-
E-commerce Manager
2 weeks ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary Role and Responsibilities Key Responsibilities: - Analyze and improve e-commerce fulfillment strategies to enhance speed, cost-effectiveness, and customer satisfaction. - Lead e-commerce projects, including platform integrations, automation initiatives, and process enhancements. - Monitor key performance indicators (KPIs) and drive...
-
Regional Digital Marketing Assistant Manager
4 days ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary - This role sits in the Digital Marketing team and would be reporting to the Head of Performance and Operations of SEAO region - The job scope includes managing 8 markets campaign calendar, contact plans and schedules across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics categories. Role...
-
Assistant Manager Digital Marketing
1 week ago
Pasir Panjang, Singapore Samsung Electronics Full timePosition Summary - This role sits the Marketing Group and would be reporting to the Head of the Digital Marketing Department of SEAO region - The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category. Role and Responsibilities -...