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Assistant Manager, Digital Marketing
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Position Summary
As the Assistant Manager for Digital Marketing, one is responsible to plan, execute, analyze and evaluate marketing campaigns and strategies for existing and new regional markets, as well as budgeting and reporting on marketing campaigns’ overall performance, for Samsung Electronics' Brand Memory business across Singapore and a few SEA markets.
Role and Responsibilities
Marketing Role
- Strategize and hands-on execution of digital marketing strategies on social media channels and key marketplaces (Pure players)
- Plan and monitor campaign budgets and prepare reports on marketing campaigns’ overall performance
- Analyze and evaluate marketing campaigns and strategies for existing and new regional markets
- Work closely with sales teams to drive integration and execution of plans to improve sales and marketing results
- Monitor performance of product category to align with merchandising team.
- Optimization of site search tools & configuration of results to increase conversion rates.
- Bring emerging our brand trends to the business and provide recommendations for online store improvements.
- Active onsite merchandising of site to ensure best in class customer experience.
- Partner with Merchandising team to identify product assortment/quantities.
- Work closely with regional team to elevate product contents and availability in line with our brand guidelines.
Marketing & CDM
- Plan our brand show/product information through the Websites aligning with Marketing on launches and promotions.
- Have a strong understanding of Samsung Monitor products core demographics to maximize search engine traffic and advertising.
- Manage and optimize the brand store content, e-merchandising, banners, and website enhancements.
- Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
- Work closely with the marketing team to ensure high quality, relevant traffic is being directed to Samsung websites.
- Contribute to campaign planning and forecasting of products, GWP and gift packing.
- Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
- Leverage online client segmentation and lead client activity for client retention to the site.
Planning
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
- Develop short
- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the teams.
- Meet the legal compliance guidelines and personal data protection.
Leadership
- Plan and budget to achieve retail and eCommerce commercial ambition.
- Lead e-Commerce team to collaboratively work with key stakeholders.
- Maintain an environment which attracts and motivates and retains top quality individuals.
Others
- Ability to work to tight deadlines and manage multiple projects.
- Holistic approach on retail and e-commerce strategy in managing online websites within Samsung Company.
- Communication skills to deal with various stakeholders in the country and regional team.
- Comply with the company’s policies and procedures.
Skills and Qualifications
- Bachelor’s degree in e-commerce, marketing and/or business
- Preferably 5-8 years’ experience of trading in a successful Singapore-based online store, gained within a fast-paced environment
- Experience working with eCommerce Platforms and Google Analytics
- Understanding of SEO and SEM/PPC
- Proficient in Microsoft Excel and Word
- An understanding of IT customer shopping experience to drive conversion and recommend UX and UI improvements
- Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
- People management skill to lead assignments, projects and/or team
- Energetic, proactive attitude and with a high attention to detail
Li-Midsenior
Li-SEAO
