Manager, Consumer Data-driven Marketing, Mobile

Position Summary

We’re looking for an experienced CDM/ CRM individual who will oversee, support and drive the offering within the MX (Mobile Experience) business.

This is a role that balances both form and function. The scope would be centered around implementing world-class campaigns for Samsung and balancing the work with local insights and data.

Role and Responsibilities
- Demonstrate an inherent understanding of the role CDM/CRM can play in wider brand and digital ecosystems and provide strategic direction that’s single minded in delivering to key objectives such as Brand love
- Grow and enhance quality of customer database, develop and execute plans to continually engage, inform and educate the database to elevate their experience with the Samsung brand
- Deploy data analytics to identify potential customers, and utilize appropriate digital platforms to serve them relevant content
- Explore audience-level segmentation and targeting beyond device ownership identifier to enrich the quality of our database and its targeting capabilities for targeted communication
- Plan and deliver content strategies to encourage customer recruitment, retention and loyalty
- Analyze and track conversion rates of initiatives to propose and execute MX improvement plans
- Set up and execute campaigns on owned channels such as EDM, Push Notification
- Evaluate customer research and market conditions to refine strategies and plans
- Collaborate and coordinate with internal teams/departments, agencies and vendor partners to ensure digital marketing efforts contribute to the business and increase brand equity
- Coordinate with cross-business units for campaign planning and execution of cross-business online store campaigns
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Support strategies to drive online traffic to the company website and Online Store with conversion efforts
- Contribute to the social media strategy execution i.e. first party data retargeting
- Support the development and implementation of digital marketing plans including media strategy, budget, KPI and performance measurement (incl. Facebook and Google Offline Conversion) to adhere to regional best practices
- Monitor and influence media buying performance or value improvements to ensure delivery against commitments
- Conduct conversion optimization, use data-driven analysis and insights to improve campaign efficiency and effectiveness
- Ensure digital campaigns are properly tagged, tracked and executed in timely manner

Manage billing activities for CDM activities including cross-business units spends

Skills and Qualifications
- Degree in Marketing or a related field
- 6-8 years of proven working experience in digital marketing, preferably in CRM, database marketing
- Tech-savvy with working knowledge of HTML and Photoshop
- Strong analytical skills and data-driven thinking
- Passionate about the science and art of digital marketing
- Proactive and can-do attitude
- Commercial awareness to secure buy-in of internal stakeholder partners and external
- Familiar with Marketing Communications and Media Analysis
- Familiarity with paid platforms like Google Marketing Platforms, Facebook Business Manager, Facebook Ads Manager, Dynamic Tag Manager and with analytics platforms like Google Analytics, Adobe Analytics etc.
- Team player who thrives in a fast-paced work environment
- Experience in working in a cross departmental matrix team
- Strong ability to manage internal and external stakeholders, including relaying insights to all levels of seniority
- Meticulous attention to detail, with a logical and methodical approach to problem solving
- Excellent communication, presentation and interpersonal skills
- Able to bring new digital innovations from media and media platforms/content to drive marketing objectives and deliver business outcomes

LI-SEAO ; #LI-MidSenior